Google Sets is an interesting new tool from Google Labs that finds associations between words or phrases and related terms that we might not have thought about. Who could be better able to offer such a tool than Google: More than any other organization on the planet, Google knows what we are thinking. When something is on our minds, chances are that a significant sample of us are typing it into Google. The resulting data puts Google in a unique position not only to identify associations between words, but also to derive insights into human intentions and behavior.
Google Sets Home Health Monitoring Example
For obvious examples, type “Porsche” and “Mercedes” into Google Sets, and the site returns Ferrari, BMW, Audi and Lamborghini, among others. Type in “brain fitness” and Google Sets returns brain health, mind fitness, mental health, stress, cognitive neuroscience, brain training, and more.
For something less obvious, I challenged Google with the name of my old company, Health Hero Network. Google Sets accurately found AMGA, the acronym for the American Medical Group Association, the company’s partner on an important but not very well known Medicare chronic care improvement demonstration project. Google Sets also identified two of the company’s competitors, Viterion Telehealthcare and AMD Telemedicine, but missed the larger rivals Philips Telehealth and Honeywell HomMed as well as Intel Digital Health, the latest entrant into the home health monitoring market. Google Sets also didn’t pick up the fact that Health Hero Network is now part of Robert Bosch GmbH.
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Intel Health Guide Blood Pressure Monitoring
After over three years of research, development, and market study, Intel announced the launch of the Intel Health Guide, an Intel-branded device for remotely monitoring and managing patients with chronic illness at home. From Intel’s demo one can see that the device is a laptop computer no keyboard and a reversed touch-screen. Patients can connect and upload blood pressure monitors and other medical devices to communicate results with remote health care providers. In addition to vital sign data collection, the health monitoring software also provides patient reminders, surveys, educational content, and other communication tools.
Although Intel appears to be targeting at the same chronic disease management market, the Health Guide from Intel adds features and functions far beyond its predecessor Health Buddy from Health Hero Network, now a division of Robert Bosch. It will be interesting to see whether or the enhanced functionality such as video conferencing and multimedia content will be the key to market adoption.
Intel Health Guide Home Health Monitor
The real barriers to adoption of remote monitoring and other chronic care strategies may be less about functionality than about institutional incentives and business models ingrained in our health care system. The health care market with Medicare in the lead still rewards health care providers far more for treating the complications of chronic illness than it does for proactive management and monitoring aimed at preventing them.
The incentive systems that determine the viability of new models of health care enabled by devices like the Intel Health Guide and the Health Hero Health Network Health Buddy could be about to change, however. With favorable results from the Medicare chronic care improvement demonstration project currently underway from Health Hero Network in Washington and Oregon, Medicare coverage for health care providers to offer home health monitoring services may be around the corner.
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