Bio Co-Founder and Chairman of Catch.com, developer of mobile applications for turning your ideas into action. Founder & former CEO of Health Hero Network (now Bosch Healthcare).
News Release: Robert Bosch North America, Healthways announce availability of single license for joint patent portfolios
FARMINGTON HILLS, Mich. and NASHVILLE, Tenn. – January 06, 2009 Robert Bosch North America, Inc. (RBNA) and Healthways Inc. (NASDAQ: HWAY) today announced the immediate availability of a single patent license under their joint patent portfolios related to remote health monitoring, automated diagnostics and health and disease management.
Both companies collectively hold extensive catalogs of patents in the U.S. and other countries in the area of remote health monitoring, automated diagnostics and disease management. The combined portfolio will give licensees the right to practice over 105 U.S. patents, 154 U.S. patent applications and 78 corresponding non-U.S patents.
The joint licensing program announced today will be managed by Health Hero Network, a wholly owned subsidiary of Robert Bosch North America. Health Hero Network will be able to offer licensees a single license that, depending on the needs of the licensee, may include patents owned by Healthways and Health Hero Network. A licensee may elect to take a license from Health Hero Network under the Healthways patents – alone or in combination with the Health Hero Network patents.
For a decade now, just about every service industry has taken for granted the benefits of information technology: Increased productivity, faster and better service, and access to services from home. All actionable information is recorded and shared electronically so that ever smarter information systems can help us anticipate and prevent problems. Whether it is retail, financial services, or even fast food, productivity in everything has gone through the roof.
Every service industry except health care, that is.
Google Sets is an interesting new tool from Google Labs that finds associations between words or phrases and related terms that we might not have thought about. Who could be better able to offer such a tool than Google: More than any other organization on the planet, Google knows what we are thinking. When something is on our minds, chances are that a significant sample of us are typing it into Google. The resulting data puts Google in a unique position not only to identify associations between words, but also to derive insights into human intentions and behavior.
Google Sets Home Health Monitoring Example
For obvious examples, type “Porsche” and “Mercedes” into Google Sets, and the site returns Ferrari, BMW, Audi and Lamborghini, among others. Type in “brain fitness” and Google Sets returns brain health, mind fitness, mental health, stress, cognitive neuroscience, brain training, and more.
Great design starts with empathy for human needs, and great designers gain their insights by immersing themselves in the world and looking at challenges through the eyes of their users. That is the philosophy of IDEO, one the most innovative and successful design firms in the world.
Yesterday, I had the good fortune to hear a thought provoking presentation on innovation and design thinking by the CEO of IDEO, Tim Brown. Tim described the lengths to which IDEO designers go to understand the point of view of their users and then to generate a stream of prototypes as they experiment and try out ideas. Prototyping is part of the learning process. Insights are more likely to come spending time with extreme users, the youngest and the oldest, and the most challenged.
Here is a presentation by IDEO from the First Conference and Intensive Training on User-Centered Design in May 2008 which conveys the IDEO design process and basic principles of design thinking:
Nowhere is the IDEO approach to human centered design more necessary than in health care, where we spend more resources than any other sector of our economy and yet we still have the greatest unmet needs. While I was CEO of Health Hero Network, we partnered with IDEO to design the first Health Buddy device for home health monitoring. Here is a sketch from the Health Buddy design patent that we received on the in-home appliance that served as the front end for a home health monitoring service:
Health Buddy Design Patent Sketch
Our goal with Health Buddy was to enable people with chronic conditions to effortlessly record health status information at home and share it with remote care providers over the Internet. We hoped to enable caregivers to identify problems early and do a better job of educating and supporting patients at home to prevent more serious problems that would lead to hospitalization.
The first design challenge that I gave IDEO was to enable my grandmother to communicate meaningful information with her nurse over the Internet using just one trembling knuckle. The second challenge was to use design to deliver a friendly, supportive and compassionate interface to remote caregivers so that patients would feel comfortable in sharing information daily about health issues that most people would rather not think about.
The collaboration with IDEO was tremendously successful in creating an better interface to chronic care from the home. The most common response from our users was that they “felt like someone was there for them.” Hospitalizations were reduced, patients adhered to treatment, and caregiver productivity improved. Now if only the design of the economic models of health care could catch up to advances in designing a better chronic care model!
Last week I spoke at the On Lok Lifeways Conference on October 22, 2008 in San Francisco, entitled “Sustainable Long Term Care: Ethics, Technology and International Perspectives.” The organizers asked me to draw insights from my experience in developing new models for chronic care as the founder and former CEO of Health Hero Network, and to compare that to what I had learned while traveling in Rwanda with Partners in Health last year. Here is my presentation.
In the most innovative models of care on both continents, health care providers have discovered that delivering better care with fewer resources can be possible with a proactive approach to supporting and monitoring patients at home rather than waiting for the inevitable complications of neglect. On both continents, healthcare providers have discovered that technology can be a useful tool to improve the effectiveness of care providers and to increase rather than replace personal touch.
In the United States, our healthcare system too often still penalizes rather than rewards prevention, especially in the largest fee-for-service system, Medicare. When it comes to innovation in disease management and prevention, we claim that we “can’t afford it,” while in a much poorer country in the heart of Africa, the government and the health system are working together to embrace innovation in home and community-based care because they can’t afford not to do it.
We have something to learn from innovations arising in places like Rwanda, where necessity truly is the mother of invention. Learning from such innovations can help us expose some of our own false dichotomies that too often have become an excuse to stifle innovation.
