News Release: Robert Bosch North America, Healthways announce availability of single license for joint patent portfolios
FARMINGTON HILLS, Mich. and NASHVILLE, Tenn. – January 06, 2009 Robert Bosch North America, Inc. (RBNA) and Healthways Inc. (NASDAQ: HWAY) today announced the immediate availability of a single patent license under their joint patent portfolios related to remote health monitoring, automated diagnostics and health and disease management.
Both companies collectively hold extensive catalogs of patents in the U.S. and other countries in the area of remote health monitoring, automated diagnostics and disease management. The combined portfolio will give licensees the right to practice over 105 U.S. patents, 154 U.S. patent applications and 78 corresponding non-U.S patents.
The joint licensing program announced today will be managed by Health Hero Network, a wholly owned subsidiary of Robert Bosch North America. Health Hero Network will be able to offer licensees a single license that, depending on the needs of the licensee, may include patents owned by Healthways and Health Hero Network. A licensee may elect to take a license from Health Hero Network under the Healthways patents – alone or in combination with the Health Hero Network patents.
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For a decade now, just about every service industry has taken for granted the benefits of information technology: Increased productivity, faster and better service, and access to services from home. All actionable information is recorded and shared electronically so that ever smarter information systems can help us anticipate and prevent problems. Whether it is retail, financial services, or even fast food, productivity in everything has gone through the roof.
Every service industry except health care, that is.
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America’s core fiscal challenge, according to the Congressional Budget Office, is health care. In 2011, the first of 80 million baby boomers will hit Medicare. In the twenty years to follow, the Medicare rolls will nearly double. Future obligations based on current policies leave our country technically bankrupt, and something has to give.

New Ideas About Human Behavior in Economics and Medicine, Peter Orszag, Director of the CBO, October 16, 2008
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Intel Health Guide Blood Pressure Monitoring
After over three years of research, development, and market study, Intel announced the launch of the Intel Health Guide, an Intel-branded device for remotely monitoring and managing patients with chronic illness at home. From Intel’s demo one can see that the device is a laptop computer no keyboard and a reversed touch-screen. Patients can connect and upload blood pressure monitors and other medical devices to communicate results with remote health care providers. In addition to vital sign data collection, the health monitoring software also provides patient reminders, surveys, educational content, and other communication tools.
Although Intel appears to be targeting at the same chronic disease management market, the Health Guide from Intel adds features and functions far beyond its predecessor Health Buddy from Health Hero Network, now a division of Robert Bosch. It will be interesting to see whether or the enhanced functionality such as video conferencing and multimedia content will be the key to market adoption.

Intel Health Guide Home Health Monitor
The real barriers to adoption of remote monitoring and other chronic care strategies may be less about functionality than about institutional incentives and business models ingrained in our health care system. The health care market with Medicare in the lead still rewards health care providers far more for treating the complications of chronic illness than it does for proactive management and monitoring aimed at preventing them.
The incentive systems that determine the viability of new models of health care enabled by devices like the Intel Health Guide and the Health Hero Health Network Health Buddy could be about to change, however. With favorable results from the Medicare chronic care improvement demonstration project currently underway from Health Hero Network in Washington and Oregon, Medicare coverage for health care providers to offer home health monitoring services may be around the corner.
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