brown2020

Last month, I had the chance to speak at South By Southwest 2010 — 15 minutes of fame in the Future 15 mobile track of the world’s hippest interactive conference. I was invited to talk about the Android ecosystem, where Snaptic is a leading developer with over 2 million active installs of our note-taking and geo-tagging applications. Here’s my presentation, entitled “Augmenting Your Brain With Android.”

SXSW started as a music and film festival, but has emerged as one of the biggest affairs for the Internet and new interactive technology. Since tech turned the music industry on its head and is in the process of disrupting the film business as well, it makes sense to combine tech with film and music. 2010 also was the first year SXSW had a track dedicated to mobile, which also makes sense as we enter another phase shift with the next billion connections to the internet coming through smart mobile devices.

With such powerful, always on, always connected technology in our hands around the clock, we posed the question of what this means for our brain. How can we use smart mobile technology to become smarter in managing the increased flow of information? With the flood of content generated by others people and important to other people, what is happening to the content that is most important to us?

Snaptic is developing technology to augment your brain, and we are looking to the brain for design inspiration. There are no database schemas, no tables with rows and columns, in your brain. Instead, your brain is a vast network of synaptically connected notes that grows and evolves as you capture and connect information that is important to you.

The information model for Snaptic note-taking applications is a network of interconnected elements of data, retaining and using context so that your notes make more sense and are easier to find with less effort. We have opened our notes platform to developers, making it easy to capture and connect information from any app.

We can’t do it alone, which is why we are open-sourcing more of our technology every day and inviting more developers to work with us to create a new information space designed like the brain and for the brain. Check out http://github.com/snaptic to follow our open source projects, and check out http://snaptic.com/events for information on our upcoming developer challenge and developer conference.

Biochemist Gregory Petsko gave a talk at TED forecasting how an aging population will lead to an epidemic of neurological diseases like Alzheimer’s and Parkinson’s disease. As advancing science cures or reduces the mortality of other diseases, the last to go is the brain. More people than ever are living long enough to face cognitive decline. Is that really such bad news?

As the focus of medicine shifts to the brain, we will see new advances and discoveries in brain science. We have already learned that the brain is plastic and can continue to grow and develop even into old age—if we keep challenging ourselves to learn new things. Petsko ends his talk with what we can do about neurological disease: “use it or lose it.” An entire industry of brain fitness and brain training is emerging because baby boomers don’t want to lose their minds.

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In 1853 when Giuseppe Donati invented the classical wind instrument he called the “ocarina” in his workshop in the village of Budrio, Italy, people tended to know the daily activities of their neighbors. When someone in your neighborhood played the ocarina in his or her home late at night, not only could you hear it, but you also might have recognized the player and the tune. Maybe you would join in on your own instrument.

You would probably have much less of an awareness of the world beyond the vicinity of Budrio, not much past the big city of Bologna. But you knew your neighbors: Their stories, their experiences, their music, their relationships, and their gossip all had a place in your brain.

In the next century people would gain an ever-expanding awareness of the world beyond their local community through the virtual experiences of mass media. Starting with motion pictures, then television, 24-hour news channels, and the Internet, the world would become a lot smaller. We now live in a state of continuous awareness of the entire world. At the same time, we have become less aware of and connected to the people in our own local communities.

There has been much written lately about brain training and brain plasticity, and how we are entering the brain fitness age. If our experiences with the world can change the wiring of our brains, then how is our immersion into the constant stimulation of digital media affecting us? Is our continuous experience with the larger world through digital media impairing our ability to socially connect with our neighbors?

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