Bio CEO of Catch.com, a mobile, cloud-based, personal information management system. Founder & former CEO of Health Hero Network (now Bosch Healthcare).
Last week, a healthcare executive asked me “What is social media”? I point out that it was a healthcare executive because many people in the $2.6 trillion US healthcare field are having intense debates right now about how to make better use of information technology and possibly how to use Web 2.0 technologies to support patients, accelerate research, and improve care. Most people in the healthcare field, however, know they are coming from behind and they are not sure where to start.
Nevertheless, I was taken aback by the question. Working one block from Twitter in the South Park area of San Francisco, I had taken it for granted that social media has become part of everyday life. When I tried to describe the idea that sharing more of yourself on the web can make life richer and more interesting, the good doctor looked at me with confusion and maybe a tinge of disgust. Sharing in healthcare is not social, and to a lot of healthcare people, “social media” sounds more like a communicable disease than a great new idea or solution.
Sharing in healthcare has always been, and probably for most of us should remain, an intensely personal and private act. It is not surprising that social media and healthcare haven’t come together, at least not under the auspices of major health care institutions. Despite some forward thinking efforts of a few pioneers like Mayo Clinic, which recently even sponsored a “Tweetcamp”, most of the use of social media in health has come from grass roots efforts as people find information and support from other people who share similar needs, experiences and circumstances.
Sharing through social media is an act of faith that the benefits of being “out there” with your ideas and content will outweigh the risks to your privacy and personal space. Millions of people have already gotten over than hurdle and have determined that social media makes life richer and more interesting. Social media is about people having a conversation online. For many, this already includes health. (more…)
This presentation accompanied a talk I gave recently to a group of health care executives at an ABL Roundtable event in San Francisco. I was asked to discuss the meaning, importance and potential application of social media in health care.
Social media is often defined as “people having a conversation online.” In contrast to mass media produced by a few, social media is generated by grass roots efforts of millions of people. It has become the largest and most interesting use of the web.
Despite the fact that health care is one of the most information intensive fields, the health care industry notoriously lags behind every other industry in its adaptation of information technology. To get our initial bearings, we decided to kick off the discussion by asking the audience to describe their own personal use of social media.
The image above was generated by the Nexus application on Facebook. It is a visualization of my social graph: The interconnections between the people I know on Facebook. Social graphs look a lot like how we visualize neural processing in the brain. The image that follows is just such a neural processing map from Brainmaps.org.
Social Media is a Conversation: Visualization of Interactions on Facebook
In The Lord of the Rings, a palantír stone was like a crystal ball. When you looked into the stone, you could see what was happening near other palantíri around the world. If you could learn to manipulate the stones, you could gain great power by using the stones not only to see the physical world, but also to peer into the history, the thoughts, and the intentions of other people around the world.
Palantír is an apt name for a new project from Facebook that might allow us for the first time to glimpse the world from Facebook’s point of view. Palantír is a visualization of the data flowing through and collected by Facebook: Conversations, comments, photos, friend requests, pokes, status updates, and more.
Biochemist Gregory Petsko gave a talk at TED forecasting how an aging population will lead to an epidemic of neurological diseases like Alzheimer’s and Parkinson’s disease. As advancing science cures or reduces the mortality of other diseases, the last to go is the brain. More people than ever are living long enough to face cognitive decline. Is that really such bad news?
As the focus of medicine shifts to the brain, we will see new advances and discoveries in brain science. We have already learned that the brain is plastic and can continue to grow and develop even into old age—if we keep challenging ourselves to learn new things. Petsko ends his talk with what we can do about neurological disease: “use it or lose it.” An entire industry of brain fitness and brain training is emerging because baby boomers don’t want to lose their minds.
In 1853 when Giuseppe Donati invented the classical wind instrument he called the “ocarina” in his workshop in the village of Budrio, Italy, people tended to know the daily activities of their neighbors. When someone in your neighborhood played the ocarina in his or her home late at night, not only could you hear it, but you also might have recognized the player and the tune. Maybe you would join in on your own instrument.
You would probably have much less of an awareness of the world beyond the vicinity of Budrio, not much past the big city of Bologna. But you knew your neighbors: Their stories, their experiences, their music, their relationships, and their gossip all had a place in your brain.
In the next century people would gain an ever-expanding awareness of the world beyond their local community through the virtual experiences of mass media. Starting with motion pictures, then television, 24-hour news channels, and the Internet, the world would become a lot smaller. We now live in a state of continuous awareness of the entire world. At the same time, we have become less aware of and connected to the people in our own local communities.
There has been much written lately about brain training and brain plasticity, and how we are entering the brain fitness age. If our experiences with the world can change the wiring of our brains, then how is our immersion into the constant stimulation of digital media affecting us? Is our continuous experience with the larger world through digital media impairing our ability to socially connect with our neighbors?
In 1853 when Giuseppe Donati invented the classical wind instrument he called the “ocarina” in his workshop in the village of Budrio, Italy, people tended to know the daily activities of their neighbors. When someone in your neighborhood played the ocarina in his or her home late at night, not only could you hear it, but you also might have recognized the player and the tune. Maybe you would join in on your own instrument.