Last month, I had the chance to speak at South By Southwest 2010 — 15 minutes of fame in the Future 15 mobile track of the world’s hippest interactive conference. I was invited to talk about the Android ecosystem, where Snaptic is a leading developer with over 2 million active installs of our note-taking and geo-tagging applications. Here’s my presentation, entitled “Augmenting Your Brain With Android.”
SXSW started as a music and film festival, but has emerged as one of the biggest affairs for the Internet and new interactive technology. Since tech turned the music industry on its head and is in the process of disrupting the film business as well, it makes sense to combine tech with film and music. 2010 also was the first year SXSW had a track dedicated to mobile, which also makes sense as we enter another phase shift with the next billion connections to the internet coming through smart mobile devices.
With such powerful, always on, always connected technology in our hands around the clock, we posed the question of what this means for our brain. How can we use smart mobile technology to become smarter in managing the increased flow of information? With the flood of content generated by others people and important to other people, what is happening to the content that is most important to us?
Snaptic is developing technology to augment your brain, and we are looking to the brain for design inspiration. There are no database schemas, no tables with rows and columns, in your brain. Instead, your brain is a vast network of synaptically connected notes that grows and evolves as you capture and connect information that is important to you.
The information model for Snaptic note-taking applications is a network of interconnected elements of data, retaining and using context so that your notes make more sense and are easier to find with less effort. We have opened our notes platform to developers, making it easy to capture and connect information from any app.
We can’t do it alone, which is why we are open-sourcing more of our technology every day and inviting more developers to work with us to create a new information space designed like the brain and for the brain. Check out http://github.com/snaptic to follow our open source projects, and check out http://snaptic.com/events for information on our upcoming developer challenge and developer conference.