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	<title>brown2020 &#187; Global</title>
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	<link>http://brown2020.com</link>
	<description>Steve Brown&#039;s Official Site &#38; Blog</description>
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		<title>Telemedicine in Chronic Care:  Sananet Results from the Netherlands</title>
		<link>http://brown2020.com/2008/11/telemedicine-in-chronic-care-sananet/</link>
		<comments>http://brown2020.com/2008/11/telemedicine-in-chronic-care-sananet/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 00:39:08 +0000</pubDate>
		<dc:creator>Steve Brown</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[COPD]]></category>
		<category><![CDATA[Diabetes mellitus]]></category>
		<category><![CDATA[ehealth]]></category>
		<category><![CDATA[Health care informatics]]></category>
		<category><![CDATA[heart failure]]></category>
		<category><![CDATA[netherlands]]></category>
		<category><![CDATA[Sananet]]></category>
		<category><![CDATA[telehealth]]></category>
		<category><![CDATA[Telemedicine]]></category>

		<guid isPermaLink="false">http://brown2020.com/?p=1444</guid>
		<description><![CDATA[EHealth consultant Sananet has been piloting the Health Buddy telemedicine technology in the Netherlands for several years, with encouraging outcomes in diabetes, COPD, and heart failure, as well as benefits for everyone involved in care: patients, doctors, nurses, health insurers and government agencies. Here is what telemedicine technology looks like in the Netherlands, recently posted [...]]]></description>
			<content:encoded><![CDATA[<p>EHealth consultant <a href="http://www.sananet.nl" target="_blank">Sananet has been piloting the Health Buddy telemedicine technology</a> in the Netherlands for several years, with encouraging outcomes in diabetes, COPD, and heart failure, as well as benefits for everyone involved in care: patients, doctors, nurses, health insurers and government agencies. Here is what telemedicine technology looks like in the Netherlands, recently posted on YouTube.</p>
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<p>Sananet reports the following results from its telemedicine in chronic care pilots:</p>
<ul>
<li>30% reduction in hospitalization for heart failure patients in a telemedicine study from the University of Maastricht.</li>
<li>Reduction in length of hospital stay for COPD patients from 13 days to 9 days on average in a telemedicine study from the University of Utrecht.</li>
<li>In diabetes patients with an HbA1c of 8% or higher, a reduction in HbA1c of 1.5% compared to 0.6% in the control group in a study in Almere.</li>
</ul>
<p>Although many think of telemedicine and telehealth as the remote collection of data from blood pressure monitors, digital weight scales, blood glucose monitors, and respiratory monitoring devices, Sananet achieved all of these results using a telemedicine system focused on educating and supporting patients at home in a simple daily text-message health dialogue about symptoms, behavior and knowledge.</p>
<p>Related posts:</p>
<p><a href="/2005/05/telehealth-dutch-ministry-of-health-recognizes-health-buddy-for-best-practice-in-telemedicine/">Dutch Ministry of Health Recognizes Health Buddy for Best Practice in Telemedicine</a></p>
<p><a href="/2007/11/telebegeleiding-met-health-buddy/">Telebegeleiding met Health Buddy</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Innovations in Chronic Care: The Model of Care from Partners in Health in Rwanda</title>
		<link>http://brown2020.com/2008/11/chronic-care-model/</link>
		<comments>http://brown2020.com/2008/11/chronic-care-model/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 21:34:33 +0000</pubDate>
		<dc:creator>Steve Brown</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Electronic medical record]]></category>
		<category><![CDATA[Health economics]]></category>
		<category><![CDATA[Medical record]]></category>
		<category><![CDATA[Medicine]]></category>
		<category><![CDATA[open source technologies]]></category>
		<category><![CDATA[Paul Farmer]]></category>
		<category><![CDATA[Rwanda]]></category>

		<guid isPermaLink="false">http://brown2020.com/?p=1199</guid>
		<description><![CDATA[Partners in Health has been improving chronic care in rural communities in Rwanda through an innovative model of care inspired by Paul Farmer. The regional hospital sees its mission as training community members to extend care into the community and monitor patients at home in order to prevent disease complications and the need for hospitalization. [...]]]></description>
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<p>Partners in Health has been improving chronic care in rural communities in Rwanda through an innovative model of care inspired by Paul Farmer. The regional hospital sees its mission as training community members to extend care into the community and monitor patients at home in order to prevent disease complications and the need for hospitalization. The hospital tracks symptoms and medications using electronic medical record (EMR) systems based on open source technologies. Meanwhile, the United States continues to neglect reforming our crisis-oriented health system because &#8220;we can&#8217;t afford it&#8221;, and the cost of chronic care continues to explode as the population ages. With far fewer resources, but with more creativity and courage, innovative leaders in Rwanda are creating new models of care based on prevention because they can&#8217;t afford not to. Maybe we can learn something from Rwanda.</p>
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		</item>
		<item>
		<title>High Tech and Personal Touch in Chronic Care: Finding a More Sustainable Model</title>
		<link>http://brown2020.com/2008/10/high-tech-and-personal-touch-in-chronic-care-finding-a-more-sustainable-model/</link>
		<comments>http://brown2020.com/2008/10/high-tech-and-personal-touch-in-chronic-care-finding-a-more-sustainable-model/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 03:56:39 +0000</pubDate>
		<dc:creator>Steve Brown</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Health Buddy]]></category>
		<category><![CDATA[Health Hero Network]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[healthcare system]]></category>
		<category><![CDATA[On Lok]]></category>
		<category><![CDATA[Rwanda]]></category>

		<guid isPermaLink="false">http://brown2020.com/?p=1034</guid>
		<description><![CDATA[Last week I spoke at the On Lok Lifeways Conference on October 22, 2008 in San Francisco, entitled &#8220;Sustainable Long Term Care: Ethics, Technology and International Perspectives.&#8221; The organizers asked me to draw insights from my experience in developing new models for chronic care as the founder and former CEO of Health Hero Network, and [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I spoke at the On Lok Lifeways Conference on October 22, 2008 in San Francisco, entitled &#8220;Sustainable Long Term Care: Ethics, Technology and International Perspectives.&#8221; The organizers asked me to draw insights from my experience in developing new models for chronic care as the founder and former CEO of <a href="/about/health-hero-network/">Health Hero Network</a>, and to compare that to what I had learned while traveling in Rwanda with Partners in Health last year. Here is my presentation.</p>
<p>
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<p>In the most innovative models of care on both continents, health care providers have discovered that delivering better care with fewer resources can be possible with a proactive approach to supporting and monitoring patients at home rather than waiting for the inevitable complications of neglect. On both continents, healthcare providers have discovered that technology can be a useful tool to improve the effectiveness of care providers and to increase rather than replace personal touch. </p>
<p>In the United States, our healthcare system too often still penalizes rather than rewards prevention, especially in the largest fee-for-service system, Medicare. When it comes to innovation in disease management and prevention, we claim that we &#8220;can&#8217;t afford it,&#8221; while in a much poorer country in the heart of Africa, the government and the health system are working together to embrace innovation in home and community-based care because they can&#8217;t afford not to do it.</p>
<p>We have something to learn from innovations arising in places like Rwanda, where necessity truly is the mother of invention. Learning from such innovations can help us expose some of our own false dichotomies that too often have become an excuse to stifle innovation.</p>
<p></p>
<p><span id="more-1034"></span><br />
<strong>On Lok High Tech Chronic Care Transcript</strong></p>
<ul>
<li>Slide 1: High Tech and Personal Touch: Case Studies in Chronic Care from United States and Africa <a href="/about/">Steve Brown, Founder and Former CEO, Health Hero Network</a> On Lok Lifeways Conference, October 22, 2008 Sustainable Long Term Care: Ethics, Technology and International Perspectives</li>
<li>Slide 2: Agenda   Background – <a href="/about/health-hero-network/">Health Hero Network</a>   Chronic Care Models   Example from US   Example from Africa   False Dichotomies in Chronic Care   A Better Mental Model</li>
<li>Slide 3: Background: <a href="/about/health-hero-network/">Health Hero Network</a> We recognized a problem Too much effort spent treating the complications of chronic disease, and not enough on preventing them We had an idea A technology platform to enable a better model of care based on identifying problems early and changing behavior</li>
<li>Slide 4: <a href="/about/health-hero-network/">Health Buddy</a> in 2008: Patients receive better support and monitoring at home   Daily check-in starts with “how are you feeling today”   Reporting symptoms and device readings like glucose and weight   Receiving supportive feedback and education</li>
<li>Slide 5: Health Buddy 2008: Nurses can identify problems early and prevent complications   Dashboard to see how all patients are doing today.   Patients needs are triaged using red, yellow, green coding   Full picture includes symptoms, behavior and knowledge</li>
<li>Slide 6: Why is innovation addressing the chronic care problem so painfully slow?   It is well known that monitoring high risk patients at home can improve care and reduce hospitalizations.   ABC World News Tonight featured Health Buddy way back in 1999 and predicted a new model of care for the 21st century.   The business of healthcare – especially in Medicare – still rewards treating complications far more than preventing them</li>
<li>Slide 7: Meanwhile in Rwanda Africa, necessity is the mother of invention   Community health workers support and monitor at-risk patients at home   Focus on the simple things that have the biggest impact   Everything starts with “how are you feeling today”</li>
<li>Slide 8: Partners in Health is a community-based model focused on prevention and education   The regional hospital sees its mission as preventing hospital admissions   Training community health workers to extend care into the community   Keeping organized and tracking patients with an open source electronic medical record system</li>
<li>Slide 9: False Dichotomies in Chronic Care   High Tech versus Personal Touch   Improving Care versus Saving Money   Information Technology versus Simplicity</li>
<li>Slide 10: False Dichotomy: Tech versus Touch. Explain the growth in social media! Life can be richer when we share more of it. 10 Lifeways Conference &#8211; Steve Brown 10/22/08<br />
Slide 11: False Dichotomy: Improving Care versus Saving Money</li>
<li>Slide 12: False Dichotomy: Hi Tech versus Simplicity How About a Better Mental Model! Value Potential Value Cost Opportunity Realized Value Complexity</li>
<li>Slide 13: Content can change the shape of the Potential Value Curve   Example: congestive heart failure, the leading hospital admission in Medicare   Focus on areas where you can make a difference.   Start with the simple things first</li>
<li>Slide 14: Design can change the shape of the Realized Value Curve   Simplicity must be a strength</li>
<li>Slide 15: Disruptive technology has radically changed the shape of the Price Curve   Cloud computing and resources   Open source tools for everything   Consumer electronics with open APIs   Result: 100x or greater capital efficiency</li>
<li>Slide 16: Conclusions   High Tech can increase Personal Touch   Technology is just a tool, not a transformation   Apply the mental model to choose wisely   We can gain insights and inspiration in how to improve care and leverage technology from innovative models of care in highly resource constrained environments</li>
</ul>
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		</item>
		<item>
		<title>Telebegeleiding met Health Buddy</title>
		<link>http://brown2020.com/2007/11/telebegeleiding-met-health-buddy/</link>
		<comments>http://brown2020.com/2007/11/telebegeleiding-met-health-buddy/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 05:54:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://67.225.140.38/wordpress/2007/11/06/telebegeleiding-met-health-buddy/</guid>
		<description><![CDATA[It looks like Health Buddy is getting traction in the Netherlands, thanks to Sananet. Telebegeliding means telehealth coaching, or guidance at a distance using telemedicine technology, in Dutch. &#8220;Telebegeleiding thuis geeft mensen met chronische ziekte meer veiligheid en zelfvertrouwen.&#8221;]]></description>
			<content:encoded><![CDATA[<p>It looks like Health Buddy is getting traction in the Netherlands, thanks to <a href="http://www.sananet.nl" target="_blank">Sananet</a>. Telebegeliding means telehealth coaching, or guidance at a distance using telemedicine technology, in Dutch.</p>
<p>&#8220;Telebegeleiding thuis geeft mensen met chronische ziekte meer veiligheid en zelfvertrouwen.&#8221;</p>
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		</item>
		<item>
		<title>Innovation Happens When Free Minds Meet Challenges</title>
		<link>http://brown2020.com/2007/07/innovation-happens-when-free-minds-meet-problems/</link>
		<comments>http://brown2020.com/2007/07/innovation-happens-when-free-minds-meet-problems/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 04:55:45 +0000</pubDate>
		<dc:creator>Steve Brown</dc:creator>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://67.225.140.38/wordpress/2007/07/19/innovation-happens-when-free-minds-meet-problems/</guid>
		<description><![CDATA[At TEDGlobal 2007, William Kamkwamba showed us how necessity is the mother of invention, making a windmill out of simple scrap materials to power his home in Malawi. Without any money, but armed with a book from the library and some ingenuity, this teenager from a rural village in Malawi gave a fitting answer to [...]]]></description>
			<content:encoded><![CDATA[<p>At TEDGlobal 2007, William Kamkwamba showed us how necessity is the mother of invention, making a windmill out of simple scrap materials to power his home in Malawi. Without any money, but armed with a book from the library and some ingenuity, this teenager from a rural village in Malawi gave a fitting answer to an earlier speaker&#8217;s opinion that renewable energy is &#8220;too expensive&#8221; for developing countries.</p>
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		</item>
		<item>
		<title>Gorillas Will Be Missed</title>
		<link>http://brown2020.com/2007/06/gorillas-will-be-missed/</link>
		<comments>http://brown2020.com/2007/06/gorillas-will-be-missed/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 00:43:26 +0000</pubDate>
		<dc:creator>Steve Brown</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[Nature]]></category>

		<guid isPermaLink="false">http://67.225.140.38/wordpress/2007/06/03/gorillas-will-be-missed/</guid>
		<description><![CDATA[A short video from our visit to one of the last remaining families of mountain gorillas living on a 14,000 foot volcano on the border of Rwanda and Congo.]]></description>
			<content:encoded><![CDATA[<p>A short video from our visit to one of the last remaining families of mountain gorillas living on a 14,000 foot volcano on the border of Rwanda and Congo.</p>
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]]></content:encoded>
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		</item>
		<item>
		<title>Partners in Health in Rwanda: What Can We Learn?</title>
		<link>http://brown2020.com/2007/06/partners-in-health-in-rwanda/</link>
		<comments>http://brown2020.com/2007/06/partners-in-health-in-rwanda/#comments</comments>
		<pubDate>Sat, 02 Jun 2007 00:39:35 +0000</pubDate>
		<dc:creator>Steve Brown</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://67.225.140.38/wordpress/2007/06/01/partners-in-health-in-rwanda/</guid>
		<description><![CDATA[I had the opportunity to visit the district health center in Rwinkwavu, Rwanda, where Dr. Michael Rich explained why the Partners in Health model of care is able to achieve better medication adherence in Rwanda than even our best practices in the United States. It is not just the fact that Bill Clinton and The [...]]]></description>
			<content:encoded><![CDATA[<p>I had the opportunity to visit the district health center in Rwinkwavu, Rwanda, where Dr. Michael Rich explained why the Partners in Health model of care is able to achieve better medication adherence in Rwanda than even our best practices in the United States.</p>
<p>It is not just the fact that Bill Clinton and The Clinton Foundation negotiated a deal on antiretroviral (ARV) drugs. It&#8217;s not just the fact that the once complex cocktail regimen of pills can be combined into one generic pill. It is because an army of community health workers visit patients in their villages every day, checking in to make sure everything is OK, and to make sure that everyone is taking their medicine.</p>
<p>Daily support and monitoring at home, working with informal caregivers in the community to surface problems early so that bigger problems can be prevented: That is the key to improving quality of care with limited resources.</p>
<p>Dr. Paul Farmer, as chronicled in the book &#8220;Mountains Beyond Mountains&#8221; by Tracy Kidder, realized this in Haiti a decade ago, and now the Partners in Health &#8220;accompagnateur&#8221; system is being rolled out in developing countries around the world. Is there something we might learn from Rwanda?</p>
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		<item>
		<title>Caring for People with Chronic Illness: The Role of Telehealth Technology</title>
		<link>http://brown2020.com/2006/11/caring-for-people-with-chronic-illness-the-role-of-telehealth-technology/</link>
		<comments>http://brown2020.com/2006/11/caring-for-people-with-chronic-illness-the-role-of-telehealth-technology/#comments</comments>
		<pubDate>Wed, 29 Nov 2006 05:42:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Global]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://67.225.140.38/wordpress/2006/11/29/caring-for-people-with-chronic-illness-the-role-of-telehealth-technology/</guid>
		<description><![CDATA[This is my presentation from the plenary session of Silver Economy, a conference held in Maastricht, Netherlands in November 2006. Conference Programme Tuesday 28 November 2006 20.00 – 22.00 Welcome Reception &#8211; Registration Wednesday 29 November 2006 08.00 – 09.30 Registration with Coffee and Tea &#160; &#160; Plenary Session 1 09.30 – 09.40 Opening Jack [...]]]></description>
			<content:encoded><![CDATA[<p>This is my presentation from the plenary session of Silver Economy, a conference held in Maastricht, Netherlands in November 2006.</p>
<p></p>
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<p></p>
<p><span id="more-430"></span></p>
<h1>Conference Programme</h1>
<table border="0" cellpadding="2" cellspacing="0" width="99%">
<tr>
<td colspan="2">
<h2>Tuesday 28 November 2006</h2>
</td>
</tr>
<tr>
<td width="80">20.00 – 22.00</td>
<td><strong>Welcome Reception</strong> &#8211;        Registration</td>
</tr>
<tr>
<td colspan="2">
<h2><strong><br />
Wednesday 29 November 2006</strong></h2>
</td>
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<tr>
<td>08.00 – 09.30</td>
<td>Registration with Coffee and Tea</td>
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<td colspan="2" height="14">&nbsp;</td>
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<td>&nbsp;</td>
<td>
<h2><strong>Plenary Session 1</strong></h2>
</td>
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<td>09.30 – 09.40</td>
<td><strong>Opening</strong><br />
Jack van Gelder<span class="grijs"> • </span><em>Chairman of the day</em><br />
Well known Dutch TV Journalist, Announcer</td>
</tr>
<tr>
<td>09.40 – 09.55</td>
<td><strong>Welcome address</strong><br />
Martin Eurlings<span class="grijs"> • </span><em>Minister Economic Affairs Province of Limburg</em></td>
</tr>
<tr>
<td>09.55 – 10.15</td>
<td><strong>Strengthening the regional silver economy</strong><br />
Marion Gierden-Jülich<span class="grijs"> • </span><em>Secretary of State for Generations, Family,       Women and Integration, North-Rhine Westphalia</em></td>
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<td colspan="2" height="14">&nbsp;</td>
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<td>&nbsp;</td>
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<h2><strong>Trends 1</strong></h2>
</td>
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<td>10.15 – 10.45</td>
<td><strong>Turn Silver into Gold &#8211; creative entrepreneurship</strong><br />
Mary Furlong<span class="grijs"> • </span><em>Professor Entrepreneurship, Santa Clara University California         (USA)</em><br />
Mary Furlong was founder of Seniornet (1986), ThirdAge Media (1996)       and Mary Furlong and Associates (2002). The 45- to 64-year-olds are among       the fastest-growing population of Internet users, and they spend more time       on the web than their college-aged kids. Marketers who want to reach this       group have to learn the right code.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/09.30%20-%2010.45/1.%20Furlong.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td>10.45 – 11.15</td>
<td class="downloadLink">Coffee break</td>
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<td colspan="2" height="14">&nbsp;</td>
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<td>&nbsp;</td>
<td>
<h2><strong>Plenary Session 2</strong></h2>
</td>
</tr>
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<td>11.15 – 12.45</td>
<td><strong>Towards a longer working life – ageing and the quality           of work life</strong><br />
Juhani Ilmarinen<span class="grijs"> • </span><em>Professor For Age Management and Work Ability Finnish,       Institute of Occupational Health </em><br />
Thanks to the pioneering work of Juhani Ilmarinen Finland has won the       Bertelsmann Prize this year for outstanding performance in the field of       Active Ageing in the Economy and Society. Investments in the Work Ability       of workers lead to a return of 12 to 30 times the original investment.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/11.15%20-%2012.45/1.%20Ilmarinen.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span><br />
<strong>Remote health monitoring and management</strong><br />
Stephen  Brown<span class="grijs"> • </span><em>President, Health Hero Network (USA)</em><br />
Stephen Brown is the founder of Health Hero Network, a company           now recognized as an industry leading innovator and solution provider           for remote health monitoring and management in the USA with cost effectiveness           for major healthcare institutions<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/11.15%20-%2012.45/2.%20Brown.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download         presentation (Powerpoint)</a></span><strong>Chances and choices in an ageing society</strong><br />
Dolf van den Brink<span class="grijs"> • </span><em>former Member of the Board, ABN/AMRO Bank</em><br />
Co-author of the book ‘Vergrijzing Leeft’ on Ageing in         The Netherlands – The ABN AMRO Bank is on the forefront of banks         who invest in strong relationships with older clients by adapting and         developing services.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/11.15%20-%2012.45/3.%20van%20den%20Brink.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span><strong>Bayard: a winning publisher’s strategy targeted to the mature           people</strong><br />
Maxime de Jenlis<span class="grijs"> • </span><em>General Manager, Bayard Group Benelux</em><br />
De Jenlis developed six magazines for seniors in European countries, one of which is Plus Magazine in the Netherlands with a total circulation of nearly 1 million and a turnover of approx. 50 million Euros, including brand extension activities.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/11.15%20-%2012.45/4.%20De%20Jenlis.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td>12.45 – 14.00</td>
<td>Lunch at Rodahal</td>
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<tr>
<td colspan="2" height="14">&nbsp;</td>
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<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Break Out Sessions 1</strong></h2>
</td>
</tr>
<tr>
<td>14.00 – 15.15</td>
<td>
<h3>Health and Lifestyle</h3>
</td>
</tr>
<tr>
<td>&nbsp;</td>
<td class="tdLightGrey">
<h4>Trends in prevention</h4>
<p><em>Chairman</em><span class="grijs"> • </span> Onno         van Schayck, Professor Preventive Medicine,  co-Director Research Institute CAPHRI</p>
<p><strong>Personalized Nutrition &#8211; Relevant for the silver generation</strong><strong><br />
</strong>Rob Beudeker<span class="grijs"> • </span><em>Business Unit Director/VP Personalized         Nutrition, DSM</em><br />
Rob joined Gist-brocades in 1984 and has held various management positions           at Gist-brocades and DSM Food Specialties since.<br />
At present he is responsible for New Business Development at DSM Food Specialties         and acts ad interim as VP Personalized Nutrition at the DSM Innovation Center.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Health%20and%20Life/1.%20Beudeker.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Health creates wealth – meeting the legitimate demands           of an ageing population for innovative and high quality health care </strong><br />
Rory O’ Connor<span class="grijs"> • </span><em>Vice President Medical Affairs, Pfizer, Europe/Canada</em><br />
Pfizer is one of the world’s largest enterprises; with 100,000         employees and 12,000 medical researchers. Pfizer manufactures pharmaceuticals         for 38 million patients worldwide. Motto: “Adding years to life,         and life to years.”<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Health%20and%20Life/2.%20O%27Connor.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Valueing the 50 plus consumer </strong><br />
Klaus Ruhnau<span class="grijs"> • </span><em>Vice President Marketing Solution Management, Hartmann           AG</em><br />
Hartmann AG (yearly turnover 1.2 billion) is known for                   its variety of products for wound treatment management and                   skin treatment continence management and for succesful communication                   with 50 plus consumers. Stay in touch with the older consumer                   or you will have to learn it the hard way.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Health%20and%20Life/3.%20Ruhnau.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Prevention as a challenge for the health care sector </strong><br />
Guus Broos<span class="grijs"> • </span><em>Member of the Board of         Orbis Medical and Healthcare Group of Companies</em><br />
Orbis is active in cure, care, independent and assisting living and         homecare services. Orbis operates a hospital (Maaslandhospital), 10 independent         and assisting living homes, homecareorganisation and a hospice in the         region of Limburg. Real estate development for older people.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Health%20and%20Life/4.%20Broos.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>14.00 – 15.15</td>
<td>
<h3>Living and Home Environment</h3>
</td>
</tr>
<tr>
<td>&nbsp;</td>
<td class="tdLightGrey">
<h4>Living and Home Environment</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Alex       Sievers, Senior Consultant, INBO Advisors Real Estate</p>
<p><strong>Senior communities: are they the future? Sun City – recreation             in the adult community</strong><br />
Don Schordje<span class="grijs"> • </span><em>President, Recreation Centres of Sun City (RCSC)</em><br />
The RCSC manages the seven recreation centres in the first active           adult community in the world: Sun City. RCSC is a non-profit organization           that operates the Sun City recreational facilities for the benefit       of its members.</p>
<p><strong>To develop and build for seniors – challenge of the century </strong><br />
Rob de Jong<span class="grijs"> • </span><em>Director, TCN Property Projects</em><br />
TCN Property Projects is one of the Netherlands&#8217; top project             developers, distinguishing itself through innovative concepts and             creativity in design, management and financing. TCN is involved in             the initiative ‘Senior City’. Builders and developers             have to acknowledge the preferences and wishes of older people.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Liv%20and%20home/2.%20de%20Jong.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Living together – intergenerational living forms </strong><br />
Thomas Möller<span class="grijs"> • </span><em>Manager, Freie Scholle</em><br />
The Freie Scholle is housing corporation, which distinguishes itself         in the debate about new living arrangements for seniors with a preference         for intergenerational living arrangements. Villages and, cities should         offer people of all ages a variety of choice, so that people of all ages       can meet, talk, support and serve each other in daily life.</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Work and Income</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey"><em>Chairman</em><span class="grijs"> • </span>Paul         Staal, Arbo Unie, vice chairman BOA, chairman STECR, platform Reintegration<strong>Age management and return on investment in older workers</strong><br />
Juhani Ilmarinen<span class="grijs"> • </span><em>Professor For Age Management and Work Ability, Finnish Institute           of Occupational Health</em><br />
Thanks to the pioneering work of Juhani Ilmarinen Finland has         won the Bertelsmann Prize this year for outstanding performance in         the field of Active Ageing in the Economy and Society (‘Towards         a longer Worklife!’). Investments in the Work Ability of workers     lead to a return of approx. 12 to 30 times the original investment.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Work%20Income/Ilmarinen%201.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation 1(Powerpoint)</a></span><br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Work%20Income/Ilmarinen%202.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation 2 (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Tourism and Culture</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Travelling</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Dick Knook, Professor       of gerontology emeritus, University of Leiden and ‘Senior’ Consultant</p>
<p><strong>The future (of tourism) belongs to the seniors: </strong><strong>Challenges of a fast growing market</strong><br />
Dick         Knook<span class="grijs"> • </span><em>Professor         of gerontology emeritus, University of Leiden and ‘Senior’ Consultant</em><br />
Dick Knook published the book Seniors &amp; Tourism. Tourism will           become one of the world’s main economic sectors in this century,           which will also see a strong ageing of the population in many countries.       The confluence of these two trends is opening up numerous opportunities.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Tourism%20Culture/1.Knook.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>A world to win </strong><br />
Richard Smits<span class="grijs"> • </span><em>Director Tour Operator         Maaskant Reizen<br />
</em>Maaskant Reizen is active in the market for         Third Agers in the Netherlands, organising round trips ans excursions         throughout Europe.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Tourism%20Culture/3.%20Smits.doc"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Word)</a></span></p>
<p><strong>Travelling with a handicap<br />
</strong>Fini de Paauw<span class="grijs"> • </span><em>Publisher Blauwe Gids (Accommodation Guide for         persons with a handicap) and Vice President of the National Council for         the Handicapped and Chronically Ill</em><br />
Handicapped people face numerous barriers in accommodations and             transport. They represent a fast growing market segment, also because     of the ageing of the population. A chance for entrepreneurs.</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Communication and Networking</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Media and Communication</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Jack van Gelder,       Journalist, Announcer</p>
<p><strong>Effective communication – how to do it?</strong><br />
Maxime  de Jenlis<span class="grijs"> • </span> <em>General Manager, Bayard Group Benelux</em><br />
De Jenlis developed six magazines for seniors in European countries (one   of which is Plus Magazine in the Netherlands) with a total circulation of nearly   1 million and a turnover of approx. 50 million Euros.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Com%20and%20Networking/1.de%20Jenlis.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Innovation in the media: the advance of seniors </strong><br />
Jan Slagter<span class="grijs"> • </span> <em>Director and Chairman, Max Broadcasting</em><br />
In only a few month’s time, Max´s programmes became the best       watched programmes in the Netherlands.</p>
<p><strong>The ‘50PlusBeurs’ (50PlusFair): the world’s           largest communication platform and market place </strong><br />
Alexander van de Kerkhof<span class="grijs"> • </span><em>Director, 50PlusBeurs</em><br />
With 560 exhibitors and 100,000 visitors the 50PlusFair is THE annual event   for 50+ people in the Netherlands.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/14.00%20-%2015.15/14.00%20-15.15%20Com%20and%20Networking/3.%20vd%20Kerkhof.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td>15.15 – 15.45</td>
<td>Coffee Break</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Break Out Sessions 2</strong></h2>
</td>
</tr>
<tr>
<td rowspan="2">15.45 – 17.00</td>
<td>
<h3>Health and Lifestyle</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey"><em>Chairman</em><span class="grijs"> • </span>Onno         van Schayck, Professor Preventive Medicine,  co-Director Research Institute CAPHRI<strong>Care technology for the silver century </strong><br />
Maarten Janknegt<span class="grijs"> • </span> <em>Member of the         Board of Directors, Siemens Netherlands NV</em><br />
Arthur de Bos<span class="grijs"> • </span><em>Project Development, Siemens</em><br />
Siemens´ Medical Solutions division is one of the world’s               largest suppliers of the health care industry. The company is reknown               for linking innovative medical technology, health care information               systems, management consulting, and support services to help customers               achieve tangible, sustainable, clinical, and financial outcomes.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Health%20and%20Life/1.%20Janknegt.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span><strong>Technology as condition and driver for economic participation           of senior citizens. Lessons from European comparative studies</strong><br />
Lutz Kubitschke<span class="grijs"> • </span><em>Researcher, Empirica</em><br />
Ingo Meyer<span class="grijs"> • </span><em> Empirica</em><br />
Empirica is one of Europe’s leading research       institutes in the field of technology and ageing. Lutz Kubitschke led programmes       such as SeniorWatch which is at the base of many new developments.</p>
<p><strong>Scenarios for future independent living</strong><br />
Josephine Dries<span class="grijs"> • </span><em>Researcher TNO Information and Communication, the Netherlands Organisation for Applied Technological Research</em><br />
Josephine Dries has over nine   years experience in researching the relationship between ICT and older people   and new design concepts of ICT applications (user centered design) involving   older persons.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Health%20and%20Life/3.%20Dries.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">15.45 – 17.00</td>
<td>
<h3>Business development</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Master class Entrepreneurship</h4>
<p><strong>Reaching out successfully to baby boomer and senior consumers</strong><br />
Mary Furlong<span class="grijs"> • </span><em>Professor Entrepreneurship, Santa Clara University California</em><br />
Mary Furlong was founder of Seniornet (1986), ThirdAge Media (1996) and   Mary Furlong and Associates (2002). The 45- to 64-year-olds are among the fastest-growing   population of Internet users, and they spend more time on the Web than their   college-aged kids. Those who want to reach this group have to learn the right   code.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Business%20Development/1.Furlong.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">15.45 – 17.00</td>
<td>
<h3>Work and Income</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Workplace Innovation</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Paul Staal, Arbo Unie,       vice chairman BOA, chairman STECR, platform Reintegration</p>
<p><strong>Ireland’s National Workplace Strategy &#8211; supporting older workers</strong><br />
Cathal O’ Regan<span class="grijs"> • </span><em>Head of Workplace Strategy at Ireland&#8217;s National Centre for Partnership and Performance</em><br />
Recent policy developments in Ireland reflect a commitment by Government and the Social Partners to supporting older workers and recognising their vital role in Ireland’s growing knowledge economy. These developments         are outlined by Cathal O’ Regan of the NCPP, which acts to support       such policy developments.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Work%20Income/1.O%27Regan.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Age as a part of diversity management: A business case </strong><br />
Mike Sharrock<span class="grijs"> • </span> <em>Managing Director, BP Netherlands</em><br />
Demographic change as one real challenge for BP, one of the largest energy         suppliers in the world&#8230;<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Work%20Income/2.%20Sharrock.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Life course policies in organisations: a quick scan</strong><br />
Dorinde Brands<span class="grijs"> • </span> <em>Advisor,         Expertise Centrum Leeftijd (Expertise Centre on Age and Life course)</em><br />
The Expertise Centre has more than ten years experience of successfully             influencing national and European legislation and the legal infrastructure             against age discrimination and for the equal treatment of people             of all ages. It supports employers and employees in redesigning age     strategies and investments following a life course perspective.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Work%20Income/3.%20Jolande%20Sap.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">15.45 – 17.00</td>
<td>
<h3>Tourism and Culture</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Cultural Entrepreneurship</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Conny       Groot, Director of Catharsis Producties Amsterdam</p>
<p><strong>The silver economy from a film producers view<br />
</strong>San Fu Maltha<span class="grijs"> • </span><em>Film Producer</em><br />
San Fu Maltha, one of the Netherland&#8217;s         key producers, produced a.o. the highly successful features   ‘Phileine says sorry’ and ‘In         Orange’. Recently he released the biggest Dutch language film ever.       Paul Verhoeven’s epic war thriller BLACK BOOK.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Tourism%20Culture/San%20Fu%20Maltha.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Cultural entrepreneurs – exploring the silver market </strong><br />
Hans Jörg Schütz<span class="grijs"> • </span><em>Film-Kommunikation &#8211; Agentur für Filmmarketing Weimar</em><br />
The world of the cinema sometimes seems an exclusive world of popcorn chewing youngsters who watch the latest movies. Film Kommunikation developed new marketing concepts to attract older audiences to see high quality film.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Tourism%20Culture/2.%20Schutz.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Bealtaine Festival Ireland: Celebrating creativity at an older           age </strong><br />
Sue Russel<span class="grijs"> • </span><em>Director, Bealtaine Festival</em><br />
This annual event in May involves all of the main Irish cultural and artistic   institutions, attracts 35,000 older visitors in hundreds of events and has   become one of the largest Irish festivals.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Tourism%20Culture/3.Russel.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">15.45 – 17.00</td>
<td>
<h3>Communication and Networking</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Older consumers in focus</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Jack van Gelder,       Journalist, Announcer</p>
<p><strong>Adapting marketing and product strategies to the untapped silver           potential </strong><br />
Pieter Paul Verheggen<span class="grijs"> • </span><em>Trend Watcher, Motivaction</em><br />
A Motivaction survey showed that the web and computer industry left a silver   market of 500 million Euros untouched.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Com%20and%20Networking/1.%20Verheggen.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Supermarket for all generations </strong><br />
Ulrike Stöcker<span class="grijs"> • </span><em>Manager press and communications, EDEKA Unternehmensgruppe Nordbayern-Sachsen-Thüringen<br />
</em>Edeka developed a successful, award-winning supermarket concept aiming       at all generations and taking into account the ageing consumer.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Wednesday/15.45%20-17.00/15.45%20-%2017.00%20Com%20and%20Networking/2.%20Stocker.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Matching staff and consumers: a winning team</strong><br />
B&amp;Q <em>(to be confirmed)<br />
</em>The most well-known and successful age diversity         story is the story of B&amp;Q, warehouse for home and garden. Optimising the         match between customers and staff in terms of age leads to a  considerable       increase of consumer satisfaction and 20% increase of turnover.</td>
</tr>
<tr>
<td>19.00 – 22.00</td>
<td>Dine Around Tour, Maastricht</td>
</tr>
<tr>
<td colspan="2">
<h2><strong><br />
Thursday 30 November 2006</strong></h2>
</td>
</tr>
<tr>
<td>08.00 – 09.00</td>
<td>Registration with Coffee and Tea</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Plenary Session 3</strong></h2>
</td>
</tr>
<tr>
<td>09.00 – 09.05</td>
<td><strong>Opening</strong><br />
Jack van Gelder<span class="grijs"> • </span><em>Chairman of the day</em><br />
<em>Well-known Dutch TV Journalist,           Announcer</em></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Trends 2</strong></h2>
</td>
</tr>
<tr>
<td>09.05 – 09.45</td>
<td><strong>Longevity and pension reform – the silver economic perspective</strong><br />
Dick Sluimers<span class="grijs"> • </span><em>acting chairman of the Board of Directors of ABP</em><br />
ABP: the pension fund for employers and employees in service of the       Dutch government and the educational sector. With an invested capital of       EUR 160 billion and 2.4 million customers ABP is Europe’s largest       and the world’s second largest pension fund.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/09.00%20-%2010.30/1.%20Sluimers.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td>09.45 – 10.30</td>
<td><strong>Do’s and dont’s in communicating to aging boomers         and seniors<br />
– illustrated by TV campaigns from the world</strong><br />
Jean-Paul Tréguer<span class="grijs"> • </span><em>CEO of Senioragency       International, the 1st international advertising network dedicated to 50+       consumers, based in 12 countries.</em><br />
Jean-Paul Tréguer is one of the world’s top silver marketers       and author of ‘50+ Marketing’ (Palgrave Publisher).</td>
</tr>
<tr>
<td>10.30 – 11.00</td>
<td>Coffee Break</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Plenary Session 4</strong></h2>
</td>
</tr>
<tr>
<td>11.00 – 12.45</td>
<td><strong><strong>The </strong><strong>AARP global</strong><strong> </strong>network on business development</strong><br />
Ladan Manteghi<span class="grijs"> • </span><em>AARP (50 plus member organisation USA)</em><br />
AARP has 36 million 50 plus members, issues ‘AARP The Magazine’ with           a circulation of 22 million households, offers its members numerous           services. AARP launched the  AARP Global Network this year as a business           to business association aiming at ensuring the needs of the ever growing           global ageing population.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/11.00%20-%2012.45/1.%20Manthegi.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download           presentation (Powerpoint)</a></span><strong>Living in Sun City keeps you alive</strong><br />
Don Schordje<span class="grijs"> • </span><em>President, Recreation Centres of Sun City (RCSC)</em><br />
The RCSC manages the seven recreation centres in the first active adult community in the world: Sun City. RCSC is a non-profit organization that operates the Sun City recreational facilities for the benefit of its members.<strong>Ageing Society: New Opportunities?</strong><br />
Peter van Leeuwen<span class="grijs"> • </span><em>Managing director, ING Bank, the Netherlands</em><br />
Are we to face a collapse of publicly financed pensions, or will           a whole range of new arrangements arise to mitigate these financial           problems and give way to new ventures?<br />
As Managing Director Institutions at ING Peter is responsible for service and product development for the public health sector and the public sector. Peter van Leeuwen also is Managing Director of ING Medinet, the centre of expertise for public health care. ING Medinet regulary publishes (sector related) research and organises events on various health care topics.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/11.00%20-%2012.45/3.%20van%20Leeuwen.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Care technology for the silver century </strong><br />
Maarten Janknegt<span class="grijs"> • </span><em>Member of the Board         of Directors, Siemens Netherlands NV </em><br />
Arthur de Bos<span class="grijs"> • </span><em>Project Development,         Siemens</em><br />
Siemens´ Medical Solutions division is one of the world’s         largest suppliers of the health care industry. The company is reknown         for linking innovative medical technology, health care information systems,         management consulting, and support services to help customers achieve         tangible, sustainable, clinical, and financial outcomes.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/11.00%20-%2012.45/4.%20Janknegt.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download         presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td>12.45 – 14.00</td>
<td>Lunch Rodahal</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Break Out Sessions 3</strong></h2>
</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Health and Lifestyle</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Health</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Paul Staal, Arbo Unie,         vice chairman BOA, chairman STECR, platform Reintegration</p>
<p><strong>Healthy ageing – a consumers perspective</strong><br />
Frans van der Ouderaa<span class="grijs"> • </span> <em>Researcher, Unilever Corporate Research UK</em><br />
As one of the largest food businesses in the world Unilever makes a         big impact on people&#8217;s health. Its mission is to add vitality to life.       Frans van der Ouderaa is a specialist on the impact of food on older persons.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Health%20and%20Life/1.%20vd%20Ouderaa.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>The           Funding factor: Vitality &amp; Insurances</strong><br />
Alexander Korbee<span class="grijs"> • </span> <em>Business Development           Manager Prevention, Achmea Social Security </em><br />
Achmea is one of the largest insurance companies of the Netherlands,       investing heavily in health and prevention related services. The core       of these services is &#8220;The &#8220;Vitaliteitshuis&#8221; concept.         The person responsible for these services and this concept as part         of the business development activities of Achmea, is Alexander Kobree.<em> </em><br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Health%20and%20Life/2.%20Korbee.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Technology supporting Health &amp; Lifestyle</strong><br />
Jeannette de Noord<span class="grijs"> • </span> <em>Senior         Director New Business Creation in the Business Unit Consumer Health &amp; Wellness         of Philips Electronics</em><br />
Jeannette&#8217;s         work has a strong focus on the senior consumer. Royal Philips Electronics         (headquartered in the Netherlands; 126.000 employees worldwide) is         a global leader in healthcare, lifestyle and technology, delivering     products, services and solutions through the brand promise of “sense       and simplicity”.</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3> Living and Home Environment</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey"><em>Chairman</em><span class="grijs"> • </span>Alex         Sievers, Senior Consultant, INBO Advisors Real Estate<strong>Key values and senior living, silver power – stimulation           program </strong><br />
Kees Penninx<span class="grijs"> • </span><em> Senior Policy Officer, Netherlands Institute Care and Welfare</em><br />
Zilveren Kracht (Silver Power) is a national stimulation program             on civil society and living environment. It supports organisations             and persons in staying productive and use their skills, knowledge             and experience of seniors for the benefit of the community.<strong>Regional planning and development </strong><br />
Alex Sievers<span class="grijs"> • </span><em>Senior Consultant,       INBO Advisors Real Estate</em><br />
Walter Brouwers<span class="grijs"> • </span><em>Province of Gelderland</em><br />
INBO is an independent agency for       regional planning and development, future vision development for neighbourhood       and local community strategies. Sievers took the initiative for the project       Senior City.</td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Work and Income</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Financial Services</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Wil Foppen, Director of the Universiteit Maastricht         Business School and Associate Dean of the Faculty of Economics &amp; Business       Administration of Universiteit Maastricht.</p>
<p><strong>Serving the silver economy </strong><br />
Norbert Wahl<span class="grijs"> • </span><em>Director, Sparkassen- und Giroverband Rheinland-Pfalz</em><br />
The savings bank is a major player in the regional economy and takes an   active role in developing silver economy strategies.</p>
<p><strong>Some building blocs for a sustainable solution of ageing in Belgium<br />
</strong>Frank Lierman<span class="grijs"> • </span><em>Chief Economist Dexia Bank, Belgium</em></p>
<p><strong>New financial arrangements for seniors<br />
</strong>Peter van Leeuwen<span class="grijs"> • </span><em>Member of the Board of Directors, ING Group, the       Netherlands</em><br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Work%20Income/3.%20van%20Leeuwen.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Tourism and Culture</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Health Tourism</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Josef         Hilbert, Director health Industries &#8211; Institute Work and Technology,       Gelsenkirchen</p>
<p><strong>Creating a European network on health tourism </strong><br />
Josef Hilbert <span class="grijs"> • </span><em>Research Director Health Industries, Institut Work         and Technology, Gelsenkirchen. </em><br />
Josef Hilbert is responsible for development and         initiatives on health tourism und “Kurorte” in German regions         North Rhine Westphalia and         Mecklenburg Vorpommern.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Tourism%20Culture/1.%20Hilbert.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Health and prevention – a new role for spa’s</strong><br />
Eberhard Volger<span class="grijs"> • </span><em>Doctor for         Sebastian Kneipp Institut – Europäisches         Centrum für Naturheilverfahren</em><br />
Demographic change urges us all to concentrate at prevention. Create           better conditions for productive ageing in the future. Health Institutions           such as ‘Kurorte’(spa’s) may have a new and important           role to play.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Tourism%20Culture/2.%20Volger.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Dutch market for spa’s – a work in progress</strong><br />
Sjef van der Linden<span class="grijs"> • </span><em>professor rheumatology Maastricht</em><br />
Long term effects of spa therapy<br />
Marlies Sobczak-Boumans<span class="grijs"> • </span><em>spa expert</em><br />
A future full of chances<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Tourism%20Culture/3.%20Sobczak-Boumans.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td rowspan="2">14.00 – 15.15</td>
<td>
<h3>Communication and Networking</h3>
</td>
</tr>
<tr>
<td class="tdLightGrey">
<h4>Doing business through seniors organisations</h4>
<p><em>Chairman</em><span class="grijs"> • </span>Jack van Gelder,       Journalist, Announcer</p>
<p><strong>The <strong>AARP global</strong><strong> </strong> network on business development</strong><br />
Ladan Manteghi<span class="grijs"> • </span><em>AARP – 50         plus member organisation USA</em><br />
AARP has 36 million 50 plus members, issues ‘AARP The Magazine’ with   a circulation of 22 million households, offers its members numerous services.   AARP launched the  AARP Global Network this year as a business to business    association aiming at ensuring the needs of the ever growing global ageing    population.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Com%20and%20Networking/1.%20Manthegi.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>The big deal </strong><br />
Arno Heltzel<span class="grijs"> • </span><em>Seniors Association Unie KBO</em><br />
Paul Mulder<span class="grijs"> • </span><em>Achmea Insurances</em><br />
The seniors association with 300,000 members and Achmea Insurances provide   health insurance for older persons. A success story.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Com%20and%20Networking/2.%20Hetzel.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></p>
<p><strong>Supporting the silver economy – not just for profit</strong><br />
Daniël de Levita<span class="grijs"> • </span><em>adjunct Director, Seniorweb</em><br />
Raquel Wanrooij<span class="grijs"> • </span><em>Rabobank –</em> Case Study<br />
Seniorweb is a website and computer learning community in The Netherlands   with 60,000 members in the 50 plus age groups. Teaching older persons to use   the computers and use internet banking is certainly serving the development   of the silver economy.<br />
<span class="downloadLink"><a href="http://www.silvereconomy2006.nl/presentations/Donderdag/14.00%20-%2015.15/14.00%20-15.15%20Com%20and%20Networking/3.%20Levita.ppt"><img src="http://www.silvereconomy2006.nl/images/powerpoint_ppt_icon.gif" alt="Powerpoint File" align="absmiddle" border="0" height="35" vspace="5" width="33" />  Download       presentation (Powerpoint)</a></span></td>
</tr>
<tr>
<td colspan="2" height="14">&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>
<h2><strong>Plenary Session 5</strong></h2>
</td>
</tr>
<tr>
<td>15.30 – 16.00</td>
<td><strong>Closing Session</strong><br />
<strong> </strong>Announcement of next conference<br />
Award: Winner of the Best Practice Competition<br />
Final Conclusions</td>
</tr>
</table>
<p></p>
<h2>Transcript</h2>
<p>Slide 1: Caring for People with Chronic Illness: The Role of Telehealth Technology Steve Brown CEO, Health Hero Network 29 November 2006</p>
<p>Slide 2: Our Shared Vision A better model of care serving people who struggle with chronic conditions.</p>
<p>Slide 3: What the world is thinking about right now:</p>
<p>Slide 4: What the world is thinking about right now:</p>
<p>Slide 5: What the world is thinking about right now:</p>
<p>Slide 6: What the world is thinking about right now:</p>
<p>Slide 7: What the world is thinking about right now:</p>
<p>Slide 8: What do we want?</p>
<p>Slide 9: What’s Telehealth Got To Do With It? A Better Model of Care = Change Behavior and Moving Care to the Home</p>
<p>Slide 10: How to Change Behavior and Move Care to the Home • Personal Coaches for Everyone? • Nurses with Phones? • Nurses with Cars? • Doctors with Phones and Cars? Remote Health Management Technology! What Gets Measured Gets Done!</p>
<p>Slide 11: The Market Has Arrived “ r. B ohana, an 82-year-ol W orl W arII M d d vet , has been abl t m ove from l vi i eran eo i ng n hospi underround-t -cl m edi ce he ock cal supervi on t a B rookl st o apart entw i h si o yn udi m t t hel ofa rel i y si pl m oni ori he p at vel m e t ng syst from H eal h H ero N et ork. em t w The hand-hel H eal h B uddy consol , w hi d t e ch pl i o hi phone, del vers hi bl ugs nt s i s ood pressure erans A ffai nurse. and w ei ghtreadi t a V et ngs o rs Ital prom pt hi t answ era seri of so smo es qual t i quest ons abouthi l i at ve i s ung and ci at ai m ent , l ke w het rcul ory l si herhi breat ng s hi i bet erorw orse t t day before. st han he “ s i so si pl a 2-year-ol coul do i , Thi s me d d t” M r. B ohana sai .” d</p>
<p>Slide 12: Success Story: Veterans Administration February 2006 Today • 16,000+ patients enrolled in daily home telehealth with Health Buddy • Deployed in 120+ clinical sites • Over 100 programs for 30+ chronic conditions</p>
<p>Slide 13: Care Management Process with the Health Buddy System Scripted messaging, monitoring and reporting platform Education, monitoring Personalized, remote care and feedback at home management and support.</p>
<p>Slide 14: Technology Enabled Model of Care The Health Buddy System Technology Provider Patient Enabled Directed Centric</p>
<p>Slide 15: Expanding the Reach of the Health Buddy System The Next Step: Platform Independent Content Delivery Solutions</p>
<p>Slide 16: Health Buddy Teleguidance Health Buddy Teleguidance Project Contributors: Health Hero Network • Delivery of Health Buddy Meavita Program content through the Sananet B.V. television with IPTV Impact Media • Pilot Program – Available for Meavita customers in the Netherlands – Initial program for diabetes patients – Health Buddy Teleguidance will Launch in 2007</p>
<p>Slide 17: Care Management Process: Technology-enabled, Provider-directed Model Health Buddy Desktop • Keeps care provider “in touch” with patient – Monitor patient daily – Assess patient risk – Identify change in patient’s health – Intervene before crisis occurs • Improves productivity • EMR Integration • Secure web application</p>
<p>Slide 18: Health Buddy Desktop: Tools to Enable Management by Exception</p>
<p>Slide 19: Health Buddy Programs  Adult Asthma 2  Hyperlipidemia • Library of 100+ programs  Advanced Illness /  Hypertension 1 • Over 30 health conditions  Med. Compliance Palliative Care  Anticoagulation  Myocardial Infarc. • English &#038; Spanish  Bipolar Disorder  Pain Mgt 2 •  Cancer 2  Pediatric Asthma 2 Ready to deploy  Caregiver  Polypharmacy • Customizable  COPD 1  PTSD  Coronary Artery 2  Pre-Diabetes  Cystic Fibrosis  Schizophrenia  Depression 2  Sr. Wellness – Evidence based practice  Diabetes 1  Substance Abuse guidelines  Functional ADLs  Smoking Cessation – Patient education  Heart Failure 1  Spinal Cord Injury – Care management  Hepatitis C  Weight Mgt  HIV</p>
<p>Slide 20: Care Management Process: Personalized Coaching and Monitoring • Dynamic branching logic collects information on: – Symptoms – Behavior – Knowledge • Delivers unique reply to each patient response in the form of – Call to action – Information / education – Further assessment – Reinforcement / reminder – Acknowledgement</p>
<p>Slide 21: Care Management Process: Creating Feedback Loops Knowledge • Identify high risks &#038; potential problems Behavior • Address needs through dynamic content Symptoms H M L Knowledge • Move risks to lower levels Behavior • Stabilize health status Symptoms H M L • Identify changes in status Knowledge early on Behavior • Manage by exception Symptoms H M L Stabilize Patients Over Time</p>
<p>Slide 22: VA Outcomes 2002: Telehealth Reduces Inpatient Utilization* • 40% reduction in ER visits • 63% reduction in hospital admissions • 63% reduction in hospital bed days of care • 64% reduction in nursing home admissions • 88% reduction in nursing home bed days 1-Year Telemedicine Care Coordination • Significantly improved Quality of Life SF36V Demonstration * Published in Disease Management Volume 5, Number 2, 2002.</p>
<p>Slide 23: VA Outcomes 2005: Telehealth Improves Clinical Outcomes* • Hospitalizations declined from 630 inpatient days pre to 122 during intervention period • Bed Days Of Care fell from 8.63 to 1.65 (p < 0.001) • Blood Pressure: 129/73 to 119/69 (p < 0.05) • Weight: 196 to 192 (p < 0.01) • Shortness of Breath 0-10 Scale: 4.0 to 2.7 (p = 0.02) 1-Year Telemedicine • ACE Inhibitor Avg Daily Dose: 24mg/d to 35 (p < 0.01) Care Coordination  -Blocker Avg Daily Dose: 84 mg/d to 94 (p = 0.05) Demonstration * Published in Telemedicine and e-Health Volume 11, Number 1, 2005.</p>
<p>Slide 24: SPAN-CHF II Study 2005: Telehealth Reduces Hospital Readmissions* All Cardiac 2.5 Heart Failure Hospitalizations Re-Hospitalizations 2.0 2.20 63% 1.82 Reduction 72% 1.5 (p=0.029) Reduction 1.0 (p=0.03) 3-Month CHF Study 0.81 0.5 0.51 Hospitalizations PPPY 0.0 Control Health Control Health Buddy Buddy * Presented at American Heart Association Annual Meeting, Scientific Sessions, 2005.</p>
<p>Slide 25: Mercy Study: Compliance Drives Outcomes Medication Compliance as Hospitalization Costs for CHF Measured by Pharmacy Claims patients decreased 52% PPPY and Patient Self-reporting 100% $25 80% $20 $25,013 94% 1-Year Diabetes &#038; 60% $15 HF Study 40% $10 $11,854 34% 20% $5 0% $0 Before Health Buddy Standard Health Buddy</p>
<p>Slide 26: Patient Acceptance Patients enjoy significant improvements in quality of life1 • 95% patient satisfaction2 • 86% better understand their treatment and are better able to manage their health condition • Patients feel more connected to their care provider2 1 Diabetes Technology &#038; Therapeutics, Volume 4, Number 6, 2002. 2. Henry Ford Medical Center, CAD Study, 2004. (n=602)</p>
<p>Slide 27: The People We Serve “Health Buddy is the best thing to come down the pike. When I get up in the morning, I feel confident I am good for another day.” Wally Browning 1941-2006</p>
<p>Slide 28: Contact Information: Steve Brown, CEO Health Hero Network, Inc. 2000 Seaport Blvd. Fourth Floor Redwood City, CA 94063 stevebrown@healthhero.com 650-779-9101</p>
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		<title>Sananet Health Buddy Program Recognized as Best Practice in Telemedicine</title>
		<link>http://brown2020.com/2005/05/home-telehealth-sananet-health-buddy/</link>
		<comments>http://brown2020.com/2005/05/home-telehealth-sananet-health-buddy/#comments</comments>
		<pubDate>Mon, 23 May 2005 20:34:45 +0000</pubDate>
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		<description><![CDATA[HEALTH HERO NETWORK PARTNER SANANET HONORED BY MINISTRY OF HEALTH FOR BEST PRACTICE IN TELEHEALTH USING HEALTH BUDDY SYSTEM Sananet Invited by Dutch Ministry to Demonstrate solution using Health Hero Network’s Technology at &#8220;The Ministerial Conference and Exhibition E-Health 2005, 23-24, Tromso, Norway Mountain View, CA &#8211; May 23, 2005 – Health Hero Network’s Dutch [...]]]></description>
			<content:encoded><![CDATA[<p><strong>HEALTH HERO NETWORK PARTNER SANANET HONORED BY MINISTRY OF HEALTH FOR BEST PRACTICE IN TELEHEALTH USING HEALTH BUDDY SYSTEM</strong><br />
Sananet Invited by Dutch Ministry to Demonstrate solution using Health Hero Network’s Technology at &#8220;The Ministerial Conference and Exhibition E-Health 2005, 23-24, Tromso, Norway</p>
<p>Mountain View, CA &#8211; May 23, 2005 – Health Hero Network’s Dutch partner Sananet B.V., an eHealth company offering information and communication technology products and services to improve the quality of health and social services in the Netherlands was selected by the Dutch Ministry of Health, Welfare and Sport (VWS) for a best practice project in telemedicine. Sananet was invited to demonstrate their project using Health Hero Network technology at the Ministerial Conference and Exhibition e-health 2005, May 23 and 24 in Tromso, Norway. The Ministerial Conference is a high-level conference and exhibition sponsored by the European Commission to promote advances in health care enabled by information and communications technology (ICT).</p>
<p>Representatives from Sananet will present their experiences and results with remote health monitoring for heart failure patients in Limburg to public health experts and decision makers from the entire European Union. Sananet will demonstrate the Health Buddy® system used in their telemedicine program sponsored by the Dutch Ministry of Economic Affairs and the Provincie Limburg which covers Heart Failure patients at the Academic Hospital Maastricht, the Atrium medical center in Heerlen and the Orbis medical and care group in Sittard/Geleen. The technology presented in Tromso will include the Health Buddy® appliance for monitoring and coaching patients with chronic illnesses and web-based decision support tools providing health data and services for care providers.</p>
<p>“In the Netherlands we showed that patients feel more safe and their self efficacy improves significantly after 6 weeks using the Health Buddy ® appliance at their home. The results are very promising for the near future and we expect that more patients with chronic illnesses will receive a Health Buddy ® appliance. In the Utrecht region we developed a telemedicine program which covers COPD sponsored by the Asthma foundation, and there we expect the same results. The selection as a Dutch Best Practice by the Ministry of Health for this Telehealth solution will accelerate the structural embedding of telemedicine programs in the Dutch Healthcare System, “ noted Jan Ramaekers, Sananet CEO. “Sananet is honored to have Health Hero Network as a strategic partner.”</p>
<p>“Around the world, people with chronic conditions have similar needs for coaching and monitoring at home in order to prevent hospitalization and improve the quality of care,&#8221; noted Steve Brown, Health Hero Network CEO. &#8220;Health Hero Network is honored to partner with leading innovators in Europe to advance chronic care, which is a critical necessity given the growing health needs of an aging population.&#8221;</p>
<p>About Sananet<br />
Sananet B.V. offers products and services to enable professionals and patients to use sophisticated information and communication technology (ICT) for eHealth. Sananet enables healthcare professionals to link care providers with each other and patient data regardless of time or place, helping to provide efficient relations between different care partners and patients. The simplified communication facilitated by Sananet results in increased quality of care. Sananet’s services include consultancy, network capacity, training and solutions support. http://www.sananet.nl/</p>
<p>About Health Hero Network<br />
Health Hero Network develops and markets the Health Buddy® system for health improvement. The Health Buddy system serves as the interface between patients at home and care providers, facilitating patient education and monitoring of chronic conditions. The system includes monitoring technologies, clinical information databases, Internet-enabled decision support tools, health management programs and content development tools. Through increased communication, behavior modification, and prevention, the Health Buddy system improves the quality of care. Based in Mountain View, California, Health Hero Network&#8217;s systems are protected by over 55 issued US patents. http://www.healthhero.com.</p>
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		<title>Chronic Care Improvement: Different Worlds, Similar Needs in Chronic Care</title>
		<link>http://brown2020.com/2005/02/different-worlds-similar-needs-in-chronic-care/</link>
		<comments>http://brown2020.com/2005/02/different-worlds-similar-needs-in-chronic-care/#comments</comments>
		<pubDate>Tue, 22 Feb 2005 23:06:26 +0000</pubDate>
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		<description><![CDATA[This is a presentation I gave on February 22, 2005 at a conference in London about a common theme and issue that affects people and governments in Europe, Asia and America: How can we create a better model of care to serve the rising incidence of chronic illness and the aging population? HEALTH HERO NETWORK [...]]]></description>
			<content:encoded><![CDATA[<p>This is a presentation I gave on February 22, 2005 at a conference in London about a common theme and issue that affects people and governments in Europe, Asia and America: How can we create a better model of care to serve the rising incidence of chronic illness and the aging population?</p>
<p></p>
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<p></p>
<p><span id="more-422"></span></p>
<p class="hhnHeaderFont" align="center"><span style="text-transform: uppercase">HEALTH HERO NETWORK CEO STEVE BROWN TO ADDRESS<br />
ASIA-EUROPE MEETING IN LONDON<br />
</span><span style="font-weight: 400; font-style: italic">Home Health Monitoring Pioneer to Demonstrate how the Health Buddy® System<br />
Is Being Globally Adopted to Improve Chronic Care</span></p>
<p><strong>London – February 22, 2005 –</strong> Nations around the world can use similar approaches – including deploying home health monitoring technologies for people with chronic illness – in dealing with the challenge of aging populations, Health Hero Network CEO Steve Brown will tell an audience of European and Asian government and business leaders today.</p>
<p>Brown will deliver his address, “Advancing Chronic Care with eHealth Technologies in Japan: Proving Global Solutions for an Aging Population” at the annual Asia-Europe Meeting (ASEM) Conference on eCommerce in London. Health Hero Network markets the Health Buddy® system, a comprehensive technology solution for home health monitoring of people with chronic illness. In his speech, Brown will compare the implementation of home health monitoring in Japan in partnership with Yamatake and the deployment of the Health Buddy system in the Netherlands in partnership with Sananet.</p>
<p><strong>&#8220;The need to improve chronic care for aging populations is driving very different health care systems to adopt very similar technology solutions,&#8221; Brown will say in his speech. &#8220;The Health Buddy system has led to dramatic improvements in the health of chronically ill patients in the U.S. and reductions in cost, and our partners are starting to experience similar successes in their initial efforts in their countries.&#8221;</strong></p>
<p>ASEM is a multilateral forum for action-orientated debate between the EU Member States and Asian partner countries: Brunei, Burma, Cambodia, China, Indonesia, Japan, Korea, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The objective of this conference is to identify ways of increasing trade and investment through the use of online technologies.</p>
<p><strong>About Health Hero Network<br />
</strong>Health Hero Network develops and markets the Health Buddy® system for health improvement. The Health Buddy system serves as the interface between patients at home and care providers, facilitating patient education and monitoring of chronic conditions. The system includes monitoring technologies, clinical information databases, Internet-enabled decision support tools, health management programs and content development tools. Through increased communication, behavior modification, and prevention, the Health Buddy system improves the quality of care. Based in Mountain View, California, Health Hero Network&#8217;s systems are protected by over 55 issued US patents. <a href="http://www.healthhero.com/">http://www.healthhero.com</a></p>
<p></p>
<h2>eHealth Programme</h2>
<p class="programmecontent">&nbsp;</p>
<p>Monday 21 February 2005</p>
<p class="programmecontent"> <strong>08.30 Arrival and Registration</strong></p>
<p><strong>09.30 Plenary Session</strong>. Oficial Opening                            &amp; Introduction<br />
Conference Chairperson: Prof. John OÕReilly, CEO, Engineering                            and Physical Sciences Research Council</p>
<p><strong>Keynote Speakers:</strong><br />
The Hon. Mike O&#8217;Brien, the UK Minister for eCommerce<br />
Sir Richard Sykes, Rector Imperial College, London<br />
Mr Takeshi Natsuno, Managing Director of Planning, i-mode                            Business Division, NTT DoCoMo Inc. Japan</p>
<p><strong>Summary &amp; Information on Streams</strong></p>
<p><strong>11.00 Coffee Break </strong></p>
<p class="programmecontent"> <strong>11.30 eHealth Stream Session 1</strong><br />
<strong>Theme: Medical &amp; Technology Future Convergence</strong>.<br />
Chairperson: Professor Ricky Richardson: Vice President,                            ISFT, Chairman, UK eHealth Association</p>
<p><strong>11.35 AneHealth, Anywhere. </strong> Professor                            Ricky Richardson, Chairman, UK eHealth Association</p>
<p><strong>11.55 The Biological Continuum</strong>. Professor                            Richard Kitney, OBE, Professor of Biomedical Systems                            Engineering, Imperial College</p>
<p><strong>12.15 The Impact of Molecular Biology on the                            Practice of Medicine</strong>.<br />
Professor Stephen Smith, Dean of Medicine, Imperial                            College, London</p>
<p><strong>12.35 Interactive Discussion</strong>. Chairperson:                            Professor Ricky Richardson, Vice President, ISFT, Chairman,                            UK eHealth Association</p>
<p>Professor Ricky Richardson<br />
Professor Richard Kitney, OBE<br />
Professor Stephen Smith</p>
<p><strong>13.00 Lunch – Buffet in Conference Centre</strong></p>
<p><strong>14.00 eHealth Stream: Session 2</strong><br />
<strong>Theme: Telemedicine and International Outcomes</strong>.<br />
Chairperson: Dr Niels Rossing, Danish Society of Clinical                            Telemedicine, Hon. Fellow of the European Federation                            for Medical Informatics</p>
<p><strong>14.05 A European Perspective on eHealth as an                            agent for reform</strong><br />
Mats Larson; President European Health Telematics Association</p>
<p><strong>14.20 Asian Perspectives on eHealth as an agent                            for reform</strong><br />
Ki-Chan Ahn, Korean eHealth Association<br />
Tan Sri Dató Dr Abu Bakar bin Suleiman, President,                            International Medical University, Malaysia<br />
Dr Sablee Aspar &#8211; Brunei<br />
Prof. Wang Cai-you, Deputy Director of the Centre for                            Health Statistics and Information, Department of Health,                            The Peoples Republic of China</p>
<p><strong>15.30 Interactive Discussion</strong></p>
<p><strong>15.45 Afternoon Tea</strong></p>
<p><strong>16.00 eHealth Stream: Session 3</strong><br />
<strong>Theme: Global Applications for eHealth</strong>.<br />
Chairperson: Professor Ricky Richardson: Vice President,                            ISFT, Chairman, UK eHealth Association</p>
<p>Professor Jean-Claude Healy; World Health Organisation<br />
WHO eHealth Strategy<br />
The WHO Health Academy<br />
eHealth for Crisis Management</p>
<p><strong>16.30 Interactive Discussion</strong></p>
<p><strong>17.00 Streams Close. Exhibition and Networking.<br />
</strong><br />
<strong>17.30 Close of day 1</strong></p>
<p><strong>18.30 Meet and Travel to Dinner<br />
</strong><br />
<strong>19.30 Conference Reception &amp; Dinner</strong>;                            The Royal Naval College, Greenwich<br />
<strong><br />
23.00 End </strong></p>
<p>Tuesday 22 February 2005</p>
<p class="programmecontent"> <strong>08.30 Arrival, coffee, exhibitions</strong></p>
<p><strong>09.00 eHealth Stream Session 4<br />
Theme: Putting eHealth Into Practice. </strong><br />
Chairperson: Professor Richard Kitney (OBE), Professor                            of Biomedical Systems Engineering, Imperial College</p>
<p><strong>09.05 The National Programme for Information                            Technology (NPfIT):<br />
Implementation and beyond</strong>. Richard Granger,                            Director General of IT for the NHS</p>
<p><strong>09.20 NPfIT Local Service Providers: Perspectives                            on Achieving Successful Implementation</strong>.<br />
Tim Smart &#8211; President, Consulting &amp; Systems Integration,                            British Telecomm<br />
Ken Lacey &#8211; Global Managing Partner Health &amp; Life                            Sciences, Accenture<br />
David Baker &#8211; NHS Account Director, CSC Alliance<br />
Peter Hutchinson &#8211; Managing Director, UK Public Sector,                            Fujitsu Alliance</p>
<p><strong>10.20 Interactive Discussion</strong><br />
Richard Granger<br />
Tim Smart<br />
Ken Lacey<br />
David Baker<br />
Peter Hutchinson</p>
<p class="programmecontent">Conor Ward – Partner,                            Lovells Solicitors</p>
<p><strong>10.40 Morning Coffee</strong></p>
<p><strong>11.00 eHealth Stream: Session 5</strong><br />
<strong>Theme: Realising Benefits from eHealth &#8211; Europe.<br />
</strong> Chairperson: Mats Larson, President, European                            Health Telematics Association</p>
<p><strong>Selected Case Studies</strong>:<br />
<strong>The Danish eHealth Experience</strong> –                            Dr Arne Kverneland, Head of Department of Health Informatics,                            National Board of Health in Denmark.<br />
<strong>Telemedicine Clinic, Barcelona</strong> –                            Dr Henrik Agrell, Vice President, European Telemedicine                            Clinic,<br />
<strong>Current Finnish eHealth experiences and International                            Society for Telemedicine update</strong> – Dr                            Jarmo Reponen, President, Finnish Society of Telemedicine<br />
<strong>Provision of regional cross-border eHealth programmes                            in Europe</strong> &#8211; Mark Simon, Chief Executive, ComMedica<br />
<strong>NHS Direct New Media</strong> – Prof.                            Bob Gann, Director, NHS Direct New Media<br />
<strong>HINE European eHospital Survey</strong> &#8211; Murray                            Bywater, Silicon Bridge Research</p>
<p><strong>12.45 Lunch – Buffet in Conference Centre</strong></p>
<p><strong>14.00 eHealth Stream Session 6</strong><br />
<strong>Theme: Realising Benefits from eHealth &#8211; Asia</strong><br />
Chairperson: Tan Sri Dató Dr Abu Bakar bin Suleiman,                            President, International Medical University, Malaysia</p>
<p><strong>Selected Case Studies</strong>:<br />
<strong>The Ministry of Health hospital IT project,                            Malaysia</strong> &#8211; Dató Dr A Jai Mohan, Vice-President,                            Malaysian Health Informatics Association<br />
<strong>Longitudinal population health records on a                            single platform in Hong Kong</strong> &#8211; Dr Chun Por                            Wong, Immediate past President of the Asia Pacific Association                            for Medical Informatics<br />
<strong>An eHealth solution in Japan</strong> –                            Steve Brown, President and CEO, Health Hero Network                            Ltd</p>
<p><strong>15.00 eHealth Stream Session 7</strong><br />
<strong>Theme: Looking To The Future; eHealth Innovation</strong><br />
Chairperson: Professor Ricky Richardson, Chairman, UK                            eHealth Association</p>
<p><strong>Microwave Endometrial Ablation To Treat Heavy                            Menstrual Bleeding</strong> &#8211; Mr Ellis Downes MRCOG,                            Consultant Gynaecologist &amp; Obstetrician, Chase Farm                            Hospital, North London UK<br />
<strong>Technology &amp; The Patient</strong> &#8211; Jo Wright,                            Managing Director of Global Health Business, British                            Telecom &amp; Dr William Rutter, Chairman, iMetrikus<br />
<strong>DVD-based training in the recognition of autism                            and Asperger syndrome</strong><br />
Prof. David Skuse; Institute of Child Health, Great                            Ormond Street Hospital for Children</p>
<p><strong>16.00 Afternoon Tea</strong></p>
<p><strong>16.30 Plenary</strong></p>
<p><strong>Keynote Speakers:</strong><br />
European Commission: tbc<br />
Mr Wang Zhong Min, Vice Administrator of the Standards                            Administration of China</p>
<p><strong>Conference Chairman’s Summary:</strong><br />
Prof. John O’Reilly, CEO, Engineering and Physical                            Sciences Research Council</p>
<p><strong>18.00 Official Close of Conference<br />
</strong><br />
<strong>18.30 Reception at ExCel, Exhibition and Conference                            Centre<br />
</strong><br />
<strong>20.30 End </strong></p>
<p></p>
<h2>Transcript</h2>
<p>Slide 1: Mainstreaming eHealth</p>
<p>Slide 2: Advancing Chronic Care with eHealth Technologies in Japan: Proving Global Solutions for an Aging Population Steve Brown CEO Health Hero Network Ltd Mainstreaming eHealth</p>
<p>Slide 3: The Aging Population Challenge in Japan • Total population drops from 120M (2000) to 100M (2050) • Population over 65 rises from 18% (2000) to 37% (2050) • Traditional familial care of elderly declining rapidly • • New solutions needed for chronic care Mainstreaming eHealth</p>
<p>Slide 4: What can eHealth do? • Tools to support and educate patients to improve self- care, wellness, and health behavior • Tools to support caregivers in the monitoring and management of patients with chronic disease • Value to patients, caregivers, and society: Prevent the worsening of chronic disease Increase access to chronic care Lower the burden and cost of chronic care Mainstreaming eHealth</p>
<p>Slide 5: Tools to support and educate patients • Easy-to-use interactive countertop device • Daily personalized dialogue and guidance • Communication hub for home medical devices Behavior modification Mainstreaming eHealth</p>
<p>Slide 6: Personalized daily guidance and feedback • Congestive Heart Failure • Chronic Obstructive Pulmonary Disease • Coronary Artery Disease • Diabetes • Hypertension • Asthma • Depression • Senior Wellness (diet, activity, medications) Development tools and platform approach enables adaptation to local needs Mainstreaming eHealth</p>
<p>Slide 7: Fully customizable dialogue content • Example from Dutch COPD program operated by Sananet BV in Netherlands Mainstreaming eHealth</p>
<p>Slide 8: Communication hub for home medical devices * Subject to appropriate regulatory approvals Open system can serve devices from many different vendors Mainstreaming eHealth</p>
<p>Slide 9: Tools to support caregivers • Web-based application services for caregivers • Daily patient status and needs stratification • Symptoms, behavior, knowledge Monitor everyone but manage by exception Mainstreaming eHealth</p>
<p>Slide 10: Systems approach Enabling an improved model of chronic care Mainstreaming eHealth</p>
<p>Slide 11: Yamatake Corporation – Pioneer of chronic care improvement in Japan • Over 90 years experience in innovating in process automation and factory automation • Develops new business in the fields of health care, energy conservation and food safety and agriculture • 7,100 employees, over 1.4 billion (USD) in sales – 2003 • Created the Safety Service Centre which runs a personal emergency response service • Developed chronic care improvement system and service based on Health Buddy® system in partnership with Health Hero Network • Chronic care improvement services through Safety Service Centre Mainstreaming eHealth</p>
<p>Slide 12: Obstacles to improving chronic care in Japan • Insufficient economic incentives for healthcare providers to focus on prevention • Entrenched healthcare interests and institutions are slow to change • Population health factors are moving in the wrong direction (obesity, diabetes, lung disease all rising) Does this sound familiar? Mainstreaming eHealth</p>
<p>Slide 13: Situation in Japan is model for global needs to improve chronic care for aging population • Very different healthcare systems in Japan, Europe, USA • Very similar needs to improve chronic care for aging populations Leading toward similar eHealth solutions Mainstreaming eHealth</p>
<p>Slide 14: Video example is from Health Buddy® program in Netherlands operated by Sananet BV Mainstreaming eHealth</p>
<p>Slide 15: Similar chronic care improvement programsand pilots underway in 2005 • Japan (Yamatake) • Netherlands (Health Ministry, hospital pilots with Sananet) • USA (Veterans Affairs national program, Medicare pilots) Opportunity to learn from examples around the world New body of evidence being generated to support systems approach to improving chronic care for aging patients Based on eHealth enabling tools Mainstreaming eHealth</p>
<p>Slide 16: Future developments will further increase capabilities applications globally Health Buddy® 2 Processor: Samsung ARM 2410 Memory: 64MB Persistent Storage: 32 MB Operating System: Linux Screen: 640 x 240 Color LCD Ports: 4 USB, 1 RJ45 Serial Modem: 33.6 kbs Multiple languages Remote configuration 45 health applications Mainstreaming eHealth</p>
<p>Slide 17: Contact Information Steve Brown CEO Health Hero Network Ltd 40 Abbey Road Monkstown, Co. Dublin Ireland Tel: 00353 1 280 3997 Fax: 00353 1 280 9806 stevebrown@healthhero.com Mainstreaming eHealth</p>
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