brown2020

Just behind Twitter and ahead Foursquare, Compass by Catch.com is one of the most widely installed and highly rated apps on Android. Until now it’s been under the radar.

The point of Compass is to help you find your way. Yes, it starts with a variety of actual compass designs to choose from that point North with as much accuracy as your phone’s magnetometer will allow.

The real power of Compass, however, is to make it easy to save and retrieve places that are important to you together with your geo-tagged notes.

Compass was developed by Catch.com, and it integrates seamlessly with the Catch Notes application on Android to enable you to attach notes to locations. When you take a note from Compass, the note is automatically populated with your current address and other data gathered from the phone’s sensors.

After you attach a note to a location, you can also add photos and soon a voice note.

Use Compass to annotate your world. Then when you want to find your way back to your important places and recall what you were thinking at the time, Compass points you toward them.

Compass ranks in the top 25 apps on Android, out of over 100,000 apps in the market. As of today, Compass has been downloaded over 8 million times, and is installed on nearly 5 million Android phones according to the Developer Console where Google reports Android Market data to developers. Most Android developers keep this data a secret, but we decided to let you in on how we track installs and usage of our app.

But just being installed on a phone doesn’t mean that people actually use it. That’s why we use Google Analytics Mobile to understand how many people actually use Compass and which features get used the most. Google Analytics shows aggregate usage data that cannot be linked with users. We use this summary data to help understand and prioritize our development tasks.

In December 2010, Compass had 1,762,328 Absolute Unique Visitors according to Google Analytics Mobile. This makes Compass one of the biggest location checkin apps in the world. Despite the many Compass users, the app has been under the radar because Compass helps you track your private places and notes, and there is no push to share your location or geo-tagged content as there is in most other checkin apps. No one can see your checkins and notes unless you decide to share them.

If you use Compass and you have any thoughts and ideas for the product, or if you would like to share a story about how you use it on your Android phone, please leave a comment. If you don’t have Compass, why not give it a try?

If you are one of the 8% of online Americans who used Twitter in 2010, you probably understand hashtags as a convenient way of tagging and organizing ideas simply by sticking a number sign in front of any word. In Twitter, hash tags automatically become links to the entire stream of Tweets that share the same #hashtag.

But for the 92% of online Americans who did not use Twitter last year, including some of my friends and family who asked me “What is a hash tag?” over the holidays, the answer might not be as obvious.

Hashtags emerged because Twitter only allowed posts comprised of 140 characters of free text without any obvious way to organize and categorize the content. The beautiful simplicity of Twitter fueled rapid and viral growth, and the Twitter community looked for ways to organize the flood of information within the 140 character constraint.

Hashtags became a fundamental organizing principle because you only needed to sacrifice one character of your 140 free text field, and putting a # in front of any word gained an easy way to associate information into relevant topical streams.

Hashtag example from Catch Notes for iPhone

Catch Notes uses hashtags for the same reason: The notes field starts as a simple free text entry field, without the need to add special titles and categories. The first line of each note automatically is considered the title. Any word with a hash sign in front of it automatically becomes a category and tag for organizing and associating your notes.

I use hashtags in Catch to create interlinked streams of related information about topics ranging from restaurants to recipes, from ideas to expense reports, and just about anything else that I might want to remember and come back to later.

Whenever I find a restaurant I want to go back to, I take a quick geo-tagged photo note using Catch Notes on my iPhone, and I drop a # in front of the word restaurant. Now the note is in my #restaurant stream. Once you have created a few hashtags, the most frequently used hashtags automatically pop up in the hashtag picker when you click the # symbol on the screen.

I also might sprinkle in hashtags like #local or #roadtrip to indicate other associations with a particular restaurant note. Maybe the chef came to the table and told us how he made a dish, and I add a note with the #recipe, automatically linked to all of the other recipes that I have collected or clipped from the web. Or maybe the #restaurant note also contains a business #expense that should land in my expense report, or we talked about an #opportunity and I want to set a reminder to follow up.

Hashtag example from synced notes at Catch.com

Hashtags in Catch appear as links in the sidebar, like categories. They also appear as links within the note itself, as hashtags. We designed Catch for people who don’t necessarily have an elaborately planned filing system, and and who want to keep their organizing principles fluid. The world around us keeps changing with new information, new topics, new ideas, and it is hard to define a fixed filing system.

The idea behind hashtags in Catch is to allow users to think freely and capture their ideas in the moment without fretting about how to organize them or which folders they should go in. Organization emerges with increased use of Catch, and it is easy to change simply by adding a # in the right places.

As we enter the new year, here is a goal setting worksheet that a friend shared with me last year. I found it very helpful for 2010, so I thought I would share it here. This year, I think it will be even more effective because I am recording and monitoring my goals using Catch.

After setting up a free online notebook at Catch.com, create an entry where you write down the following things.

1) Guiding Intention: Choose one word to describe an overarching intention for 2011.

2) Special Focus: What would you like to report in January 2012 about your progress and results with this focus and what you expect to achieve in the year?

3) Goals: Create at least one goal in each category. Where possible, make sure these are “SMART” goals – Specific, Measurable, Achievable, Realistic, Time-based.

• Career/Financial – Can be both business and personal
• Relationships – Usually has to do with family/friends
• Well Being – Usually has to do with physical condition
• Spiritual – Anything that deals with spiritual/intellectual growth
• Personal – What are you going to do for yourself?
• Wild Card – What doesn’t fit anywhere else?

4) Business Financial Reporting: Create a one-page spreadsheet with rows for key financial indicators and columns for each month and totals for the whole year. Each month, track your budget, forecast, and actuals on this spreadsheet and keep it handy. If you do this using Google Docs, you can create a secret link to the document and include it in your Catch Notes entry.

• Revenue
• Gross Margin
• Profit Before Tax
• Cash Flow
• Cash
• Net Worth/Equity

5) Key Performance Indicators: Write down what you will be tracking as your Key Performance Indicators this year. What are the metrics on your financial/company-performance dashboard that are leading indicators and help you predict your performance? These leading ndicators can be integrated with your one-page monthly financial tracking sheet.

Be sure to write down your goals and keep them someplace that you can easily reference. Catch is useful for this purpose because you will have the key information handy on your iPhone or Android phone and synchronized with your account online.

For the spreadsheet with your financial metrics and key performance indicators, take a screenshot and attach it to your Catch note as an image. That way, you always have a fixed picture of what you were thinking at the beginning of the year.

Another advantage of using Catch for your goals is that whenever you put a hash or number sign in front of a word in your notebook, that word automatically becomes a “hashtag”, which is both a tag or category for organizing your content and a link to all other notes with that hashtag.

I am using the hashtag #Goals so that whenever I make progress with my goals or want to record any related thoughts and ideas, I mark them with the same #Goals tag. Both my original goals for the year and the stream of events, ideas, and progress notes throughout the year always will be with me.